Performance Marketing Specialist

Performance Marketing SpecialistWorking pattern: Full Time, 37.5 hours per week

Contract Type: Permanent

We are looking for a Performance Marketing Specialist to join our team.

We are looking for a Performance Marketing Specialist who will be accountable for the planning, execution, analysis, optimization, reporting and budget control of our paid traffic activities in our international markets. In the role, you will be working with Google, Bing and Facebook Ads, as well as utilising GA4 and PowerBi to analyse data further. You will incorporate testing and data as a daily part of your job to improve lead volumes, lead quality and the return on investment.

This is an excellent opportunity for someone who may be currently working as a Performance Marketing Specialist, who is looking to expand their skills and build their career with an industry leader.

What you ll bring to the role

• Some experience in performance marketing, with strong focus on Google Ads and Facebook Ads managing accounts for different markets.

• Good understanding of the digital paid acquisition landscape: paid search, paid social, retargeting, affiliates and performance display.

• Technically savvy; exposure and ability to quickly learn and use new digital tools and platforms and to leverage on digital insights. Working knowledge of Google Analytics, lookerstudio and/or PowerBi is a plus.

• You are a numbers person with very strong skills in Excel.

• Highly data driven and analytical.

• Outstanding attention to detail.

• Fluency in written and spoken English; other languages are a plus.

• Strong at problem solving.

• Proactive, with ability to work autonomously.

• A quick learner who is willing to take on responsibility from an early stage.

• Great at teamwork, with a can-do and positive attitude.

• Passionate about digital marketing.

  
  

What we do

The Kaplan Languages Group is part of the Kaplan Inc, one of the world s largest and most diverse education and assessment providers. Established in 1938 by Stanley Kaplan, we operate in over 30 countries and maintain relationships and partnerships with more than 1,000 school districts, colleges and universities, professional bodies and over 10,000 businesses. Kaplan Language Group (KLG) is a leader in the educational travel sector, helping thousands of customers to realise their dreams of travelling abroad to improve their language skills. For more information on the businesses in the Kaplan Languages Group, please visit Kaplan International Languages, ESL Education and Alpadia Language Schools

What we offer

As well as a competitive salary, hybrid/home working where possible, and paths for career progression, we offer a comprehensive benefits package that includes:

• 28 days annual leave

• Big discounts on Kaplan courses for you and your family

• 24/7 confidential helpline providing counselling and other support services

• Company pension contributions

• Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels

• Medicash Health Cash Plan

Please note that the annual leave entitlement will be calculated on a pro rata basis if the role is part time.