About the Company ZEDtalent is partnering with a pioneering technology business that is dedicated to making workplaces safer through innovative wearable technology and cloud-based data analytics. With over 20 years of industry expertise and a client base that includes major names such as Balfour Beatty, BAE, Network Rail, and the NHS, our client is driving a transformation in workplace health and safety. They are now expanding their technology offering internationally and are looking for a dynamic Senior Marketing Executive to help accelerate their growth.
The Role As a Senior Marketing Executive, you will play a key role in brand positioning and lead-generation activities to fuel the sales team s success. You will work closely with a content specialist and product manager to build engaging marketing strategies that strengthen the company s presence both in the UK and internationally.
Key Responsibilities
Develop and execute lead generation campaigns to drive sales growth.
Monitor, manage, and report on lead generation performance.
Implement and optimise digital marketing activities, including social media and email campaigns.
Manage CRM systems (Salesforce and Pardot) to ensure GDPR compliance and effective audience segmentation.
Maintain and enhance website content, ensuring SEO performance and user engagement.
Oversee and optimise PPC advertising campaigns.
Create marketing collateral for campaigns and sales team support, working with outsourced graphic designers.
Contribute to PR strategies and media engagement.
Plan and manage traditional marketing activities such as print advertising and event marketing.
Lead marketing efforts around domestic and international exhibitions.
Manage and report on marketing budgets.
Support international distribution partners with region-specific marketing materials.
Key Skills & Experience
Minimum of 2 years experience in a Digital Marketing role.
Strong understanding of email marketing tools and B2B social media marketing.
Ability to interpret marketing data and optimise strategies accordingly.
Experience in CRM and audience segmentation management.
Excellent communication skills with the ability to influence and collaborate across teams.
Ability to work autonomously as well as part of a team.
Self-motivated, well-organised, and energetic with a results-driven mindset.
What You ll Have Access To
A supportive and innovative work environment.
A dedicated marketing budget to implement your strategies.
A creative content specialist and outsourced design support.
The opportunity to shape the future of a high-growth business with global aspirations.
If you are passionate about digital marketing and want to make a real impact in a rapidly growing tech company, we d love to hear from you!
How to Apply Please contact our recruitment partner Laura Haig at (url removed) or (phone number removed) for more information.
