Brand Portfolio Lead

Posted: 05/03/25
Recruiter:Lidl
Reference:2908192631
Type:Permanent
Industry: Security
Salary:£57,200 - £79,200 Annual
Location:London
Description: Brand Portfolio Lead

Summary

£57,200 up to £79,200 per annum 35 days' holiday (pro rata) 10% in-store discount Pension scheme

Everyone who works at Lidl brings something unique to the table - but we also have a whole lot in common. We're assertive, adaptable, and passionate in what we do.

Just like you.

An exciting, new opportunity has arisen to lead our own-label brand portfolio within Lidl GB, reporting to the Head of Brand.

This role will be responsible for managing our much-loved own-label power brands across Food and General Merchandise (Middle of Lidl). This includes working with our Global brands such as Europe's best-selling DIY brand, Parkside!

At Lidl, we offer a hybrid working model to give you the best of both worlds. Enjoy three days in the office and two at home, helping you find the work/life balance that truly works for you.

Please note as per Lidl internal structures, your internal job title will be "Senior Consultant"

What you'll do
  • Manage the lead own-label global and national brand portfolio across Food and General Merchandise (Middle of Lidl) such as Parkside, Crivit and Deluxe.
  • Alignment of the lead own-label brand strategies and positioning, based on customer, category and commercial requirements.
  • Responsible for relaunch and development of own-label national brands, working collaboratively with internal stakeholders, such as buying, marketing, insights, as well as external suppliers and agencies.
  • Define the USP and positioning of the national lead own-label brands, working with buying and packaging, to ensure products match brand positioning.
  • Work with Customer Insights team to define target audience, and KPIs for all national own-label brands, aligned to the Lidl brand model.
  • Monitoring and controlling the own-label brand portfolio's performance, reporting on hard and soft performance KPIs.
  • Consult and support marketing and other departments, in relation to the implementation and activation of own-label brand activities.
  • Collaborate with the Global brand team, ensuring the integrity and consistency of lead own-label brands across the Lidl group and in GB, acting as a country representative.
What you'll need
  • Collaborative and influential communication skills, with a strength in cross-departmental stakeholder management.
  • Entrepreneurial mindset, ability to see and set a vision, sell it in and bring it to life.
  • Strong commercial acumen (numerical/analytical skills).
  • Willingness and flexibility to travel nationally and internationally.
  • Experience in raising awareness and upskilling colleagues on Brand topics via training and knowledge sharing is desirable.
What you'll receive
  • 35 days holiday (pro rata)
  • 10% in-store discount
  • Ongoing training
  • Enhanced family leave
  • Company car or car allowance
  • Pension scheme
  • Plus, more of the perks you deserve
includes 10% non-contractual London Weighting allowance

If you're ready to get stuck in, want to get more out of your career and make a real difference, find your place at Lidl and apply now.

You're Lidl like us. We value diversity, equity, and inclusion, welcoming applicants from all backgrounds. Join us to celebrate individuality and grow in a fair, respectful, and inclusive environment.

Disclaimer: due to the high volume of applications we receive, we reserve the right to close a vacancy earlier than the advertised date. This is to ensure our teams can manage application levels while maintaining a positive candidate experience. Once a vacancy has closed, we are unable to consider further applications, so please submit your application as soon as possible to avoid disappointment.

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