Content Marketing Specialist

Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as a Content Marketing Specialist

Be part of the movement and play your part.

About the role

As a content marketing specialist, you'll create, curate, and optimise content to maximise awareness and attention for our routes and brand. Your contributions will directly impact the success of our campaigns and support our content maturity ambitions, driving improvements, efficiencies, and standardisation to elevate our global presence. You'll play a pivotal role in shaping the content strategy for our newest ferry routes between the Channel Island of Jersey and the UK & France, contributing to the company's expansion and growth on a global scale. This role offers the unique opportunity to take ownership of end-to-end content creation, leveraging content automation tools and AI to maximise efficiencies while delivering high-quality content.

You will be responsible for

• Creating and optimising compelling content across various channels (social media, website, PR, digital media) to raise brand recognition, attract new passengers, and retain existing customers.
• Collaborating with designers to deliver digital assets that visually align with audience and channel demands and find efficiencies by repurposing and recycling content.
• Leading content planning within the route agile team, balancing route demands with global hero, hub, and hygiene framework, and support campaign teams and channel owners in identifying content opportunities.
• Supporting other departments (sales, customer care) by creating standardised and self-serve copy/content and collaborate with OBS colleagues to ensure a seamless customer experience from digital to physical touchpoints.
• Staying updated with social media and digital developments as well as travel trends to keep the Content Marketing function ahead of the curve.
• Working towards Content Maturity ambitions, delivering high-quality and high-performing content efficiently with the right MarTech.

About you

You re a creative and strategic thinker with a passion for storytelling and making an impact through compelling content. With a minimum of 2-3 years experience in content marketing, journalism, PR, or a similar field, you have excellent copywriting and proofreading skills, particularly for web, email, social media, advertising, and PR.

You thrive in a collaborative environment, bringing top communication and organisational skills, along with a proactive approach to teamwork. Ideally, you have experience in SEO-friendly writing and an understanding of Agile working. A second language, such as French, would be a bonus but isn t essential.

We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.

Working at DFDS

Join the movement and grow with us.

Be a valued member of a diverse team at DFDS and help drive change together.

While you re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.

Now about what we can give you. You ll be able to access some fantastic benefits such as:

• Life assurance cover
• Contributory company pension scheme
• Holiday Purchase Scheme
• Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
• Full employee assistance programme including:
• Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
• Huge range of retail discounts from high street and online retailers
• Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
• Access to Breeze, our award-winning Wellbeing platform.
• Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.

Are we a match? Then what are you waiting for? Apply now.

If you think your personality, skills, experience, and desire match this role, we d love to hear from you. Please send us your CV as soon as possible, as we re keen to meet potential candidates on an ongoing basis.

We look forward to hearing from you.