Communications Lead

Job Title: Communications Lead

Location: Blackheath, Greenwich

Salary: £55,000 - £60,000

Job Type: Full time / Permanent, Flexible / hybrid working

About Us:

At Morden College we are committed to providing services that support our residents to live independent and healthy lives. More than 250 older people live in Morden College's almshouse accommodation, on two sites in Blackheath and Beckenham, and in our Care Home.

As part of the Morden College team, you will be committed to challenging ageism, promoting healthy ageing, and combatting loneliness while promoting equity, diversity and inclusion within communities. You will be comfortable with using technology to deliver consistent, equitable, and sustainable services at all times across the charity. You will be a role model for our values and committed to a purposeful, responsible community that is a great place to live and work.

About the role:

Morden College is seeking a dynamic Communications Lead to spearhead our internal and external communications work as we launch our new strategic framework in 2025. This pivotal role will drive initiatives that strengthen our brand, enhance engagement with residents and stakeholders, and foster a thriving internal community.

Working directly with the CEO, you will have the opportunity to engage with all aspects of our charity's work, influencing communication strategies across print, digital, and physical spaces. This is an exciting opportunity for a communications professional with a passion for excellence, creativity, and making an impact.

Duties and Responsibilities:

Website Development and Management:

• Lead the design, content strategy, and launch of Morden College's new website.
• Ensure the website remains an engaging, up-to-date resource, showcasing our housing, grant-making, resident services, and community work.

Resident Engagement:

• Work with Resident Services to develop and distribute newsletters, email campaigns, posters, and content for electronic noticeboards to keep residents informed and engaged.
• Collaborate with the Operations Team to deliver clear and impactful signage, menus, and other resident-focused communications.

Marketing Materials:

• Create and manage marketing materials to promote our housing offer and other services effectively.

Brand Stewardship:

• Act as the guardian of Morden College's brand, ensuring consistent and high-quality representation across all communication channels.
• Provide training, guidance, and support to teams across the charity to maintain on-brand messaging and visuals.

Internal Communications:

• Oversee internal communications to foster a well-connected and thriving staff community.
• Introduce innovative communication strategies to strengthen collaboration and engagement.

About you:

Essential Criteria:

• Minimum of 5 years' experience in a communications and marketing role, preferably within a nonprofit or housing context.
• Strong understanding of organisational branding and its application across various channels.
• Proven ability to write and edit compelling copy tailored to diverse audiences.
• Demonstrable experience with IT tools, including content management systems (CMS) and analytics platforms.
• Excellent proofreading, copywriting, and editing skills.
• Proven ability to communicate with a wide range of people and liaise effectively across different teams.
• Excellent attention to detail and a commitment to delivering high-quality work.
• Good eye for design and proficiency with design tools such as Canva, Adobe Creative Suite, or similar software.
• Strong organisational skills and the ability to work in a busy environment with competing demands.
• Self-motivated and able to work independently, using initiative to solve problems and deliver results.
• Flexibility and willingness to learn new skills, with a professional and reliable approach.
• Positive attitude to problem-solving and identifying innovative solutions.

Desirable Criteria:

• Experience in managing digital campaigns or social media strategies.
• Familiarity with email marketing tools such as Mailchimp or equivalent platforms.
• Basic understanding of search engine optimisation (SEO) and web analytics.

Key Performance Indicators (KPIs):

• Successful delivery and launch of the new website by the agreed timeline.
• Increased engagement metrics for resident communications (e.g., newsletter open rates, website visits).
• Consistent application of Morden College's brand across all outputs.
• Positive feedback from residents and staff on communication initiatives.

Please click the APPLY button to submit your CV for this role

Candidates with experience or relevant job titles of Communications Manager, Public Relations Lead, Communications Director, Head of Communications, Senior Communications Specialist, Corporate Communications Manager, Media Relations Lead, Communications Strategist, PR and Communications Lead, Marketing Communications Manager, Communications Officer, Internal Communications Lead, Communications Coordinator, External Communications Manager, Brand Communications Lead may also be considered.