Paid Media Specialist (PPC)

Posted: 19/01/25
Recruiter:Digital Appointments
Reference:2883172786
Type:Permanent
Industry: Media
Salary:£30,000 - £40,000 Annual
Location:Lincolnshire
Description: A fantastic hybrid opportunity!

Are you a creative and data-driven Paid Media Specialist looking for your next big opportunity? Join a well-established and highly regarded marketing agency near Lincoln that thrives on delivering exceptional results for its clients. With a reputation for excellence and a collaborative culture, this is your chance to work with a dynamic team of marketing professionals.

As a Paid Media/PPC Specialist, you will be at the forefront of driving client success through strategic paid search and paid social campaigns. You ll manage and optimise multi-channel advertising initiatives, ensuring measurable results for a diverse portfolio of clients.

Within this varied role you will:
- Plan, execute, and optimise Paid Searc (Google Ads, Bing Ads) and Paid Social (Facebook, Instagram, LinkedIn, TikTok, etc.) campaigns.
- Conduct thorough keyword research, audience targeting, and competitor analysis.
- Monitor campaign performance, analyze key metrics, and create detailed performance reports with actionable insights.
- Collaborate with the wider team to align paid media strategies with overarching marketing objectives.
- Stay ahead of industry trends and platform updates to implement best practices.
- Test and refine ad creatives, formats, and strategies to maximize ROI.

The successful Paid Media/PPC Specialist will live within commuting distance of Lincoln and have:
- Full eligibility to work in the UK
- At least 3 years of strong experience in Paid Search and Paid Social, with proven results in delivering high-performing campaigns.
- In-depth knowledge of tools such as Google Ads, Meta Ads Manager and analytics platforms.
- Strong analytical skills with the ability to interpret complex data and communicate insights clearly.
- Excellent organizational and time-management skills, with the ability to juggle multiple projects and deadlines.
- A passion for digital marketing and a proactive approach to learning and innovation.

Why Join?
- Hybrid working providing the perfect home/work balance
- A supportive, collaborative, and fun work environment.
- The opportunity to work with an array of exciting clients across different industries.
- Competitive salary and benefits package.
- Ongoing training and development to help you grow professionally.
- A chance to be part of a reputable agency that values creativity, results, and teamwork.

Recruiting now