Digital Marketing Officer

Digital Marketing Officer
Location: Hybrid (2/3 days per week from our office in Stroud, Gloucestershire)
Salary: £24,000 to £26,500 per annum (depending on experience)
Role Status: 35 hours per week

We are looking for a Digital Marketing Officer to become an integral part of the Meningitis Now Communications team.

Through social media and digital channels, including the Meningitis Now website, you will help raise vital awareness of meningitis, develop brand awareness, support fundraising, generate inbound traffic and increase the reach of the charity online. From promoting breaking news and covering live events, to marketing upcoming opportunities and representing the stories and experiences of those impacted by meningitis, this is a varied and exciting role, where a breadth of creative and digital skills is essential.

This role reports to the Senior Digital & Social Officer and works closely with an out-of-hours Social Media Assistant as well as Support, Fundraising and broader Communications teams.

Working in partnership with colleagues, you will be creating, editing and publishing digital content for social media and the Meningitis Now website and evaluating its impact. You will have day-to-day responsibility for certain aspects of social media and website channels including encouraging, facilitating and moderating conversations with our online communities. You will also help us monitor trends and identify opportunities to innovate using existing and emerging tools and channels.

You will be a leader for digital engagement within Meningitis Now, helping colleagues understand the value of digital communications and helping them to feel confident using some of the tools themselves.

The creation and adaptation of compelling content is essential for this role. Whether you re bringing our key messages to life through copy, images, video or infographics creativity and an attention to detail is essential.

There is a hybrid option for this role to split your time between working from home and our head office in Stroud, Gloucestershire.

About the job

The creation and adaptation of compelling content is essential for this role. Whether you re bringing our key messages to life through copy, images, video or infographics creativity and an attention to detail is essential.

Work with the communications team to create and implement the charity s social media strategy, coordinating with stakeholders across the charity to ensure our effectiveness and encouraging adoption of relevant social media techniques into our culture.

Your role will oversee:

Social Media
Content Creation
Design
Website

What we're looking for

Essential experience:

• Experience working in a digital marketing role.
• Experience using Wagtail or similar CMS.
• Experience managing, moderating and creating content for online platforms.
• Experience in creating content for social media.
• Experience in writing compelling and effective copy to engage with specific audiences.
• Experience reporting on campaign performance and presenting findings in clear and engaging ways.
• Experience setting objectives and meeting targets.

Essential knowledge and skills:

• Proficiency in using digital marketing tools, social media platforms and analytics.
• Good understanding of SEO and its role in online visibility.
• Good understanding of online user experience, usability and accessibility, online publishing standards and technologies.
• Good understanding of the principles of marketing.
• Good understanding of reel creation and other tools available in social media platforms.
• Excellent interpersonal skills, with the ability to communicate sensitively and effectively with a diverse range of individuals, supporters, event participants, donors and volunteers.
• Excellent communication skills, including the ability to write compelling copy with accuracy and attention to detail.
• Excellent eye for design aesthetics and demonstrable creativity.
• Excellent practical knowledge of Adobe Creative Suite products (Photoshop, InDesign, Illustrator) and Microsoft Office.
• Excellent organisation and reporting skills including time management and prioritisation.

Desirable selection criteria:

• Previous experience in the charity sector.
• Understanding of marketing principles.
• Understanding of responsive websites / social media channels.

Ready to apply?

Please apply by completing the application form on our HR system, you will be redirected on clicking apply.

Please note that due to using an anonymised recruitment process, only responses to the application questions will be used for shortlisting. If you choose to upload a CV or covering letter, this information won't be seen until after shortlisting has been completed.

Closing date for applications: 10am, 17 February 2025
Interviews: w/c 24 February 2024

Note: Meningitis Now reserve the right to close this advert early or extend it depending on the number of sufficient applications received. If you are interested, please apply as soon as possible.