Premier Recruitment Group are pleased to be partnering with a leading business based in South East London to recruit for a forward thinking CRM Marketing Specialist. Very interesting and varied role. This is is full time and permanent position. 3/6 months based in the head office and hybrid/remote on offer thereafter.
Ideally looking for candidate with Salesforce and Pardot platforms technical expertise in at least one of these CRMs.
Key Responsibilities
CRM Ownership:
Be the primary owner of the CRM and marketing automation platform, ensuring both platforms are set up to support business objectives.
Data Clean-Up and GDPR Compliance:
Implement data hygiene practices and ensure that the CRM system is fully GDPR-compliant, particularly around consent management, data retention and communication preferences.
Lead Nurturing and Funnel Management:
Develop and execute lead nurturing campaigns and automated workflows to effectively guide MQLs through the sales funnel.
Customer Upsell and Cross-Sell Campaigns:
Build a communication strategy within the CRM to ensure regular, automated updates and outreach to customers and channel partners.
Integration Between Sales and Marketing:
Optimize CRM processes and dashboards to facilitate smooth handoffs between marketing and sales.
Automate MQL-to-SQL notifications and monitor sales team activity within the CRM to ensure timely lead follow-ups.
Reporting and Analytics:
Leverage Pardot analytics to measure the performance of email campaigns, lead nurturing efforts, and customer engagement.
Provide actionable insights and recommendations to improve CRM effectiveness.
Key Skills and Experience
Minimum of 4 years CRM management, ideally in B2B SaaS companies.
Advanced proficiency with Salesforce CRM and Pardot or HubSpot including automation, lead nurturing and reporting tools would be ideal. Candidates with experience with any other CRMs, would also be considered.
Strong understanding of GDPR compliance and data privacy regulations.
Ability to bridge marketing and sales processes, ensuring smooth handoffs and follow-ups.
Analytical mindset with experience in data-driven campaign optimisation.
Degree in marketing, business, IT or a related field.
Worked in vehicle technology, fleet management or a related industry would be a bonus.
If you are interested please kindly apply directly or contact Tom Kurczab at Premier Recruitment Group.
