| Description: |
CONTENT MARKETING SPECIALIST Salary Range: £35,000 to £45,000 (Negotiable) Join a small, dynamic marketing team as a Content Marketing Specialist, driving impactful content strategies that align with the company's business objectives. This role will be crucial in helping the business shift its brand focus, build online and offline influence and generate demand for its offerings. The Company Exeros is leading the evolution and integration of AI assisted in-vehicle safety technology into commercial vehicles. Our co-pilot edge AI systems integrate seamlessly to vehicles and proactively warn fleet drivers of road and driving risks. With a dedicated software platform, developed 100% inhouse, we empower fleet managers with real-time data insights and fleet intelligence to gain greater control over their vehicles. To date, Exeros has already helped more than 250 fleet customers reduce fleet accidents and costs by up to 80%. We are the chosen technology partner for the RAC, Whistl, National Highways, the AA and many more national and enterprise level fleets. At Exeros we Focus on 3 Ps Being: (1) Passionate, (2) Precise & (3) Professional and we are seeking a Content Marketing Specialist who are closely aligned with our company values. Our success isn t just about superior systems; it s about having a professional and supportive team dedicated to ensuring customers receive exceptional service. If you have that special personality that can truly own this role and bring expertise, initiative and passion to a company at scale up stage, we want to hear from you!" Key Responsibilities Content Strategy Development: - Develop and execute a content strategy that drives brand awareness, engages target audiences, and supports lead generation.
Website Content: - Plan, write and optimise content for key web pages with a focus on SEO, user experience and conversion optimisation.
- Collaborate with the wider team to ensure the website effectively communicates value propositions effectively.
Content Creation and Management: - Produce blogs, case studies, white papers, webinars and product guides tailored to decision-makers in the fleet market.
- Establish a content calendar aligned with sales goals, product launches and campaigns.
- Oversee the creation of visual content such as videos and infographics to complement written content.
SEO & Content Optimisation: - Conduct keyword research and implement on-page SEO best practices to improve visibility and search rankings.
- Regularly audit and optimise existing content to ensure relevance and performance.
Collaboration & Stakeholder Management: - Work closely with the wider team to align content with broader marketing strategies, events, and campaigns.
Thought Leadership & Industry Influence: - Craft thought leadership content to position Exeros as a key voice in vehicle technology.
- Identify opportunities to pitch articles, guest blogs or case studies to relevant industry publications and blogs.
- Collaborate with the wider team to identify partnership or sponsorship opportunities (events, webinars, podcasts) to enhance industry influence.
Content Performance & Analytics: - Track and report on content performance metrics, using tools like Google Analytics, social media insights, and CRM data to measure success and optimise strategies.
- Provide regular updates and recommendations on how to improve engagement, lead generation and brand authority.
Key Skills and Experience - Minimum of 5 years experience in a content marketing, preferably within B2B SaaS or technology. Experience in vehicle technology or similar industry is a plus.
- Exceptional writing and editing skills, with the ability to produce high-quality, engaging content for a professional audience.
- Strong knowledge of SEO best practices and experience using tools like SEMrush.
- Ability to develop a content strategy from scratch and work autonomously in a fast-paced environment.
- Proficiency in WordPress, HTML, and social media management (LinkedIn, Twitter).
- Familiarity with analytics platforms such as Google Analytics and HubSpot.
- Excellent project management and communication skills.
- Degree in marketing, communications, journalism or a related field.
What s in it for you? We offer a supportive and inclusive work environment where your contributions make a tangible impact. Benefits include: - Competitive salary with clear progression opportunities.
- 25 days of annual leave (including Christmas shutdown), increasing with tenure.
- A dedicated Learning and Development budget for professional growth.
- Exposure to the very latest technology with full training provided.
- Workplace pension scheme.
- Recognition and rewards for great work and living our values.
- Location of work Office-based in SE18 (hybrid work options negotiable thereafter six months).
- Working hours 08.30 to 1700 Monday to Friday.
If this sounds like the opportunity for you, please apply ASAP.  |
