Marketing & Placemaking Manager

We are supporting the recruitment for an exciting opportunity for a Marketing & Placemaking Manager for a 10-month full time contract for a prestigious Shopping Centre in Bristol.

This key, on site position will report to the Senior Brand & Advertisiing Manager & is tasked with bringing the values and purpose of the scheme to life for consumers, for brands, and for audiences across the digital universe.

I am looking for a Marketing & Placemaking Manager who can be both brand and the consumer champion, a true ambassador for the scheme, someone who understands the pulse of the Bristol catchment, a networker who can build a community of partnerships with the potential to innovate and delight & who can continue to lead the change, and the reinvigoration of the consumer proposition at the scheme.

Key duties include:

Take ownership of the local Marketing and placemaking plans, continue to develop an annual campaign plan and agency briefs which focus on maximising ROI, driving footfall, and delivering a clear & compelling brand proposition - aligned with wider central strategy and destination business plans.

Create & continue to deliver the placemaking and events plans aimed at driving tangible ROI, delivering a strong calendar of 'destination experiences' across the year which work in parallel with outputs from commercial and placemaking teams.

Find and explore opportunities to add value and offset delivery costs, identifying local and regional partners who can add value and/or part fund event activity

Manage events budgets and income, operational alignment, tenant engagement, event comms and event agency partners to maximise footfall and ROI from all event investment.

In partnership with the content agency, develop and optimise a bespoke content and influencer strategy at centre level, delivering maximum ROI from available budgets, focusing on the retention and acquisition of customers, highlighting key categories, and supporting tenants.

Work with the media agency to agree media shape plans that deliver against KPIs and support centre objectives. Work with the central Digital Marketing team, and the clients agency partners to ensure that all campaigns work in parallel, on and offline

Manage all customer facing comms across the local estate, printed and digital, promotional and informational, including posters; hoardings; window / door graphics; wayfinding totems and mall maps; digital screens; centre branding etc.

Share agreed local marketing strategy / calendar / plans with the Occupier & Customer Manger, Destination Hosts & Occupiers to ensure all are fully informed about all marketing activities and opportunities

Full management of the marketing budget

Collaborate with local operational teams, and other centre and central teams, to ensure all operational, health, safety and security protocols are met

This is a great full time, on site, varied opportunity for Marketing Professionals. We are looking for candidates who can start asap & are able to commit to a 10 month FTC.

Contact me now for further details.