CRM Marketing Specialist

CRM MARKETING SPECIALIST

£35,000 to £45,000 BASIC (Negotiable)

Would you like to work closely with leadership, contributing to the strategic direction of our cutting-edge AI vehicle technology business?

Do you thrive in an entrepreneurial SME environment where you will make a difference?

Are you seeking a dynamic opportunity where you can navigate shifting priorities, manage conflicting deadlines and serve as the critical link between marketing and sales processes?

Join a small, dynamic marketing team as a CRM Marketing Specialist, owning the company's CRM platforms. This role is pivotal in enhancing CRM processes, maintaining data integrity and driving key initiatives such as lead nurturing, customer retention and upsell/cross-sell strategies.

The Company

Exeros is leading the evolution and integration of AI assisted in-vehicle safety technology into commercial vehicles. Our co-pilot edge AI systems integrate seamlessly to vehicles and proactively warn fleet drivers of road and driving risks. With a dedicated software platform, developed 100% inhouse, we empower fleet managers with real-time data insights and fleet intelligence to gain greater control over their vehicles. To date, Exeros has already helped more than 250 fleet customers reduce fleet accidents and costs by up to 80%. We are the chosen technology partner for the RAC, Whistl, National Highways, the AA and many more national and enterprise level fleets.

At Exeros we Focus on 3 Ps Being: (1) Passionate, (2) Precise & (3) Professional and we are seeking BDRs who are closely aligned with our company values of being ambitious, tech visionaries, working honestly and providing innovative and scalable tech with exceptional customer support.

Our success isn t just about superior systems; it s about having a professional and supportive team dedicated to ensuring customers receive exceptional service. If you have that special personality that can truly own this role and bring expertise, initiative and passion to a company at scale up stage, we want to hear from you!

Key Responsibilities

CRM Ownership:

• Be the primary owner of the CRM and marketing automation platform, ensuring both platforms are set up to support business objectives.

Data Clean-Up and GDPR Compliance:

• Implement data hygiene practices and ensure that the CRM system is fully GDPR-compliant, particularly around consent management, data retention and communication preferences.

Lead Nurturing and Funnel Management:

• Develop and execute lead nurturing campaigns and automated workflows to effectively guide MQLs through the sales funnel.

Customer Upsell and Cross-Sell Campaigns:

• Build a communication strategy within the CRM to ensure regular, automated updates and outreach to customers and channel partners.

Integration Between Sales and Marketing:

• Optimize CRM processes and dashboards to facilitate smooth handoffs between marketing and sales.
• Automate MQL-to-SQL notifications and monitor sales team activity within the CRM to ensure timely lead follow-ups.

Reporting and Analytics:

• Leverage Pardot analytics to measure the performance of email campaigns, lead nurturing efforts, and customer engagement.
• Provide actionable insights and recommendations to improve CRM effectiveness.

Key Skills and Experience

• Minimum of 4 years CRM management, ideally in B2B SaaS companies.
• Advanced proficiency with Salesforce CRM and Pardot or HubSpot including automation, lead nurturing and reporting tools would be ideal. Candidates with experience with any other CRMs, would also be considered.
• Strong understanding of GDPR compliance and data privacy regulations.
• Ability to bridge marketing and sales processes, ensuring smooth handoffs and follow-ups.
• Analytical mindset with experience in data-driven campaign optimisation.
• Degree in marketing, business, IT or a related field.
• Worked in vehicle technology, fleet management or a related industry would be a bonus.

What s in it for you?

We offer a supportive and inclusive work environment where your contributions make a tangible impact. Benefits include:

• Competitive salary with clear progression opportunities.
• 25 days of annual leave (including Christmas shutdown), increasing with tenure.
• A dedicated Learning and Development budget for professional growth.
• Exposure to the very latest technology with full training provided.
• Workplace pension scheme.
• Recognition and rewards for great work and living our values.
• Location of work Office-based in SE18 (hybrid work options negotiable thereafter six months).
• Working hours 08.30 to 1700 Monday to Friday.

Next step:

By clicking apply you will be taken to our application/assessment link where you can complete your application.