Are you a focused, digitally savvy, and commercially minded Brand and Marketing Manager?
We're searching for a Brand and Marketing Manager to lead brand direction at a pivotal time. With a strong shift towards Direct-to-Consumer (D2C) channels over the past four years, the brand is poised for exciting growth opportunities.
Key Responsibilities:
D2C Support: Collaborate with our E-commerce Manager on designing and executing seasonal launches, campaigns, and ensuring ongoing sales performance.
Brand Consistency: Maintain consistency across multiple channels including D2C channels, third-party retailers, and wholesale.
Agency Management: Manage the relationship with third-party digital agencies, reviewing monthly asset performance, CTR, conversion rates, and overall channel growth.
Email Marketing: Oversee the creation and execution of emails with a strong focus on brand and commercial performance.
Performance Analysis: Analyse and review the performance of direct marketing efforts, recommending improvements as necessary.
Social Media Management: Lead the brand's presence on Instagram, Facebook, and other appropriate platforms such as Pinterest, focusing on engagement and growth.
Creative Oversight: Partner with our Head of Design to plan and execute seasonal photoshoots and create wholesale brochures for Spring/Summer and Autumn/Winter.
Digital Consistency: Ensure all digital communications align with seasonal concepts and adhere to brand guidelines.
Industry Awareness: Stay updated with competitors and industry trends, adjusting strategies as needed.
Key Requirements:
Proven experience in a similar role within a brand-focused business.
Strong digital marketing skills with a deep understanding of KPIs.
Knowledge of photography and creating printed assets.
Experience managing social media channels (Instagram, Facebook, Pinterest), driving engagement and follower growth.
Expertise in developing brand assets and guidelines.
This is an exceptional opportunity for a strategic marketer ready to make a significant impact on brand growth. If you have a passion for driving brand direction and thrive in a dynamic environment, we want to hear from you!
