Digital Marketing Coordinator

JOB TITLE: eCommerce PPC Advertising Coordinator

SALARY: £35,000 plus 10% bonus

BENEFITS: Pension, 25 days holiday, Healthcare plus more

LOCATION: Kings Langley, Hertfordshire

We work with one of the worlds biggest and best consumer electronics accessories brands. Due to growth, they are recruiting a number of key vacancies in their marketing team to support their online activities. We are looking for an eCommerce PPC Advertising Coordinator and an Amazon PPC Advertising coordinator. A hybrid role based in Kings Langley 3 days a week.

As PPC Advertising Coordinator, you will be an SEM/SEA/SEO expert supporting across our search advertising, eCommerce / performance marketing, and PPC campaigns. Your primary focus will be to build, optimise and report on Amazon Advertising campaigns, as well as supporting with other digital advertising and PPC initiatives across our eCommerce channels in order build brand awareness and increase sales revenue.

About the role: As PPC Advertising Coordinator your primary responsibilities will include but not be limited to:

• Building, optimising and reporting on ads campaigns via the Amazon Advertising platform (Amazon Ads and DSP) to meet and exceed Amazon sales objectives.
• Perform ongoing keyword and competitor research, execute tests, analyse data and results, identify trends and insights to achieve maximum ROI in paid search campaigns.
• Working with content teams to provide search and keyword insights to improve organic SEO
• Utilising our stack of advertising tools such as Stackline for automation, Helium 10 and SEM Rush for research, Amazon Advertising / Vendor Central / Google Analytics for tracking.
• Continually looking for how technology and AI can make processes and workflows more efficient.
• Provide support, advice and training to partners across the business on digital advertising, PPC strategies, and retail media execution.
• Collaborating with other members of the eCommerce and Marketing teams when planning product and brand campaigns.
• Reporting on weekly and monthly KPIs showing tasks completed and proactive next steps taken to show progress achieved.

About you: We are looking for individuals with knowledge of performance marketing including conversion, attribution, and online customer acquisition.

In addition: -

• Experience with analytics tools (e.g. Amazon Vendor/Seller Central, Google Analytics, Stackline, SEMrush, PowerBI), and a power-user of excel.
• Experience with A/B and multivariate experiments.
• Up to date with the latest trends and best practices in digital marketing and eCommerce.
• Well organised and detail-oriented, able to meet deadlines with excellent time management skills
• Strong verbal and written communication skills
• Interest in the tech and consumer electronics industry