My client a large global brand is looking for an experienced Marketing Insights Analyst on a 8 month contract basis. This is a Hybrid Role and Inside IR35.
The Marketing Insights/Data Analyst will lead our downstream reporting and analysis initiatives, supporting the Acquisition team with dashboards, ad-hoc reports and insights to drive continued growth in acquisition volume and improvements in investment efficiency.
How will you make an impact in this role?
Lead UK Services Marketing and Acquisition downstream reporting (demographics, spend/engagement, gaming), running BAU and campaign analysis and building dashboards.
Contribute to the acquisition strategy for UK Services by identifying and proposing new insights
Maintain and implement a pipeline of ad-hoc analysis and map opportunities to implement new reports
Build relationship and collaborate with wider UK and International Marketing teams, Finance, COE, EDDS and external data providers and benchmarking partners
Coordinate projects and liaise with data teams regarding automation opportunities
Minimum Qualifications:
Expert level Excel data analysis and visualisation
Ability to manipulate large amounts of data and build automated reporting solutions
Strong programming skills in SQL and/or HIVE
Advanced Power Point skills, including creating charts and graphs
Highly numerical and financial/business acumen
Strong attention to detail and organisational skills required
