Marketing and Communications Manager

Posted: 06/12/24
Recruiter:Harlow Recruitment Ltd
Reference:2862732944
Type:Permanent
Industry: Health / Medical, Media, Business Services
Salary:£45,000 - £55,000 Annual
Location:Basingstoke, Hampshire
Description:

We are seeking a dynamic and experienced Technical Marketing and Communications Manager to join our team. The ideal candidate will play a crucial role in developing and executing comprehensive marketing strategies to promote our advanced cash processing solutions. This position requires a unique blend of technical expertise, marketing acumen, and exceptional communication skills to effectively convey the value proposition of our products and services.

Responsibilities

  • Internal Communications - Managing internal communications, providing expertise and support to various departments to promote employee engagement.
  • Technical Expertise - Gain a deep understanding of our processing technologies and stay updated on industry trends.

Translate complex technical information into compelling and accessible marketing content.

  • Marketing Strategy - Develop and implement marketing plans to promote our cash processing solutions.

Collaborate with cross-functional teams to align marketing strategies with product development and sales initiatives.

  • Content Creation - Create engaging and informative content, including whitepapers, case studies, blog posts, and technical documentation.

Produce multimedia content such as product videos and demonstrations.

  • Market Research - Conduct market research to identify industry trends, customer needs, and competitive landscape.

Utilize market insights to refine marketing strategies and positioning.

  • Brand Management - Ensure brand consistency across all communication channels.

Work closely with design teams to develop visually appealing and effective marketing materials.

  • Communication - Develop and maintain strong relationships with industry influencers, partners, and media.

Serve as a spokesperson for the company at industry events, conferences, and webinars.

Skills & Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Technical background preferred.
  • Proven experience in technical marketing, preferably in the B2B technology or cash processing industry.
  • Strong written and verbal communication skills.
  • Ability to distil complex technical concepts into clear and compelling messaging.
  • Familiarity with digital marketing tools and platforms.
  • Excellent project management and organizational skills.
  • Creative thinking and problem-solving abilities.

Benefits:

26 days annual leave + Bank Holidays

Car Allowance

Healthcare

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