A great opportunity has arisen for an enthusiastic and knowledgeable Marketing and Communications professional to join a leading B2C organisation.
This is a new role within the team to provide marketing and communications support across two sites and taking ownership of marketing plans and spend. The successful candidate will have a proven track record of increasing sales through marketing campaigns.
Role and responsibilities:
Drive attendance to events through innovative and targeted campaigns/events to achieve/exceed budgeted attendance figures
Establish venue hire opportunities and drive C&E revenue
Liaise with design department to ensure branding and advertising is appealing and channel appropriate, including venue on screen adverts, programme adverts and all external facing media both traditional and digital.
Ensuring all websites, social media channels and display literature are kept up to date
Develop relationships and partnerships for the sites within the local communities
Drive events
Management of messaging and advertising including, but not limited to, website, social media and emails
With the support of the central CRM team, develop a CRM strategy aimed at growing, enriching and engaging with the existing database
Establish a social media strategy with a view to growing engagement rates, achieving follower growth and informing our audience.
Attendance at key days/events to assist with delivery as well as capturing content for social media
Responsible for arranging printing and ordering of marketing materials with approved suppliers
Skills and experience required:
Previous experience in a similar marketing & comms role
Good understanding of all social media platforms and how to utilise them to enhance our business
