About Us: Join our dynamic beauty brand, where we believe in the power of advocacy and consumer love. We are dedicated to creating a positive impact in the beauty industry through innovative strategies and strong relationships with our consumers and influencers.
Job Description: We are seeking a passionate and experienced PR/Advocacy Manager to lead our advocacy initiatives. The ideal candidate will have a deep understanding of the beauty industry, strong analytical skills, and a proven track record in managing influencer relationships and advocacy programs.
Key Responsibilities:
Advocacy Budget Management: Develop and manage the advocacy budget to ensure effective allocation of resources. KPI Tracking: Establish and monitor key performance indicators to measure the success of advocacy campaigns. Consumer Insights: Utilise consumer insights to inform advocacy strategies and enhance brand engagement. Influencer Activation and Retention: Identify, activate, and retain influencers to promote brand advocacy and loyalty. Brand Advocacy Love Strategy: Develop and implement strategies to foster brand love and advocacy among consumers and influencers. A&I Agency Management: Oversee contracts, seeding, and events with A&I agencies to ensure successful execution of advocacy initiatives. Reporting and Analysis: Conduct paid and love advocacy reporting and deep dives to assess campaign performance and identify areas for improvement. Influencer Loyalty Program: Manage and enhance the influencer loyalty program to strengthen long-term relationships. Qualifications:
Bachelor's degree in Marketing, Public Relations, Communications, or a related field. 2+ years of experience in PR, advocacy, or influencer marketing within the beauty industry. Strong analytical skills and experience with KPI tracking and reporting. Excellent communication and relationship-building skills. Proven ability to manage budgets and work with external agencies. Passion for the beauty industry and a deep understanding of consumer behaviour.
Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.
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