| Description: |
Digital Marketing Executive Hammersmith 30-35k VR/10422
A great opportunity has arisen for a motivated and skilled digital marketing professional to join a growing and established fin tech company to increase the brand awareness.
Role and responsibilities: - Email Campaigns: Plan, create, and execute email marketing campaigns, including segmentation, personalisation, and A/B testing to optimise performance.
- Event Management: Coordinate event invitations, manage RSVP lists, and track event attendance and follow-ups.
- Webinars: Organise and promote webinars, ensuring proper setup, promotion, registration, and post-webinar content distribution.
- Social Media Management: Develop, schedule, and publish posts across platforms. Manage and streamline content, ensuring consistency and timely engagement
- Content Management: Post and update content on the company website, ensuring consistency and accuracy.
- SEO & SEM: Assist in the development and execution of SEO strategies, SEM campaigns, keyword research, and optimising website content for search engines.
- Asset Creation & Implementation: Support the creation, implementation, and management of digital assets (banners, videos, images) for use in campaigns and social media.
- Video Asset Handling & Creation: Manage video assets, working with external agencies to commission motion design and video creation, ensuring they meet brand guidelines and campaign objectives.
- Performance Tracking & Reporting: Provide weekly status updates and reports on marketing campaign performance, pipeline progress, and upcoming tasks.
Skills and experience required: - Previous experience in a digital marketing or marketing co-ordination role.
- Proven experience managing email campaigns, social media, SEO/SEM initiatives, and video assets.
- Proficient in using marketing tools such as Totango, Microsoft 365, Webflow, Azure, and social media aggregators.
- Experience with website content management and ability to work across platforms
- Strong understanding of SEO best practices and ability to optimise content for search engines.
- Experience in asset creation and handling, including working with motion design and video production.
- Comfortable working with multiple stakeholders and coordinating across teams to collect information and drive marketing activities.
- Excellent organisational and project management skills, with a demonstrated ability to manage multiple projects simultaneously.
- Strong verbal and written communication skills.
- Ability to adapt in a fast-paced environment and handle both strategic initiatives and execution.
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