| Description: |
PORTFOLIO BRAND MANAGER Manchester City Centre 65,000 to 75,00+ Benefits Our client is a growing business seeking a Portfolio Brand Manager to develop marketing and educational resources and activities to enhance the value proposition of the brands within the business. This is an exciting time to join an expanding organisation and offers the opportunity to develop and grow within your role. Overview of the position To create, develop, and execute targeted sales and marketing initiatives for defined brands in the business's portfolio. You need high-level brand management pharmaceutical experience and can focus on achieving results that align with the organisation's strategic objectives. Responsibilities - Brand Strategy: Develop and execute brand strategies and plans for agreed trade sales brands.
- Budget and OPEX Coordination: To collaborate with the Marketing Manager to understand the commercial framework and support the setting and achievement of annual budgets and OPEX targets.
- Foster Collaboration with Customers: Establish strong partnerships with key customers to gather insights on the clinical and competitive environment and use these insights to tailor marketing strategies and materials, ensuring they are relevant and impactful.
- Development of Certified Marketing Materials: Develop insights-based, certified materials, both branded and non-branded, for agreed trade sales brands. This includes creating materials that align with brand priorities and developing certified resources for agreed brands and projects. Additionally, establish defined operational costings for all materials production and agency work to ensure efficient and effective resource management.
- International Business Unit (IBU): Actively participate in the IBU team by attending meetings and congresses and seek opportunities for partnership and collaborative work with both the IBU team and UK customers.
- Sales Team Collaboration: Work closely with the sales team to ensure they have the knowledge and tools needed to effectively communicate the value of our brands. This includes providing briefing sessions, educational materials, and ongoing support, as well as fostering a collaborative environment where feedback from the sales team, market, and customer data are integral to business planning and decision-making.
- Project Management: Lead ad-hoc business projects within the marketing function by managing project teams, identifying goals and scope, planning tasks, and ensuring timely delivery. Communicate with stakeholders, manage resources, eliminate blockers, and maintain the project plan and schedule.
Qualifications - Bachelor's Degree in Life Sciences or related field or equivalent
- ABPI qualified
- CIM or equivalent marketing qualification
Skills & Experience - Brand management
- Pharmaceutical marketing experience is a must.
- Life science experience - Immunotherapy/Haematology/critical care
- Ability to absorb and articulate clinical, technical, and scientific information. Analysis and decision making
- Business acumen
- Planning and prioritising
- Project management
- Clear concise written and verbal
- Communication
- Creativity Teamwork
- Adherence to regulations
- Ability to influence.
- Customer development
- Desire to meet customers face to face and virtually - willingness to travel.
Requirements - Valid driving licence
- Valid Passport for International travel as required
- National travel for meetings and customer work
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