Essential that you have digital marketing experience in the IT industry.
ADigital Marketing Executive for IT Services and taking the lead in driving the go-to-market strategy for their cutting-edge IT. .
Key Responsibilities:
Website Marketing
Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for IT solutions, aligning with business objectives and market needs.
Product Messaging: Craft clear, compelling product messaging that effectively communicates the value and differentiation of our offerings.
Market Analysis: Conduct market research and competitive analysis to identify trends, opportunities, and threats, refining product marketing strategies accordingly.
Content Creation: Create high-quality marketing collateral, including brochures, case studies, white papers, and digital content, to support sales and customer education.
Cross-Functional Collaboration: Foster strong working relationships across departments, ensuring cohesive collateral development.
Product Positioning: Enhance the brand's presence by positioning their solutions as industry leaders through thought leadership and strategic messaging.
Person Specification:
Content Skills: Proven experience in creating high-quality marketing materials across various formats.
Communication: Excellent verbal and written communication skills, able to articulate complex concepts clearly and engagingly.
Experience: Demonstrated experience in digital marketing or similar roles, particularly in the technology sector, with a track record of successful product launches.
Creativity: Innovative thinker capable of developing unique marketing approaches to differentiate our products in a competitive landscape.
Collaboration: Team player with strong interpersonal skills, adept at working with cross-functional teams and external partners.
Adaptability: Flexible and resilient, thriving in a dynamic, fast-paced environment and adjusting to changing priorities and market conditions.
