Job Title: Marketing Specialist Location: Stockport Working Hours: Mon - Fri 40 hours (Hybrid work) Salary: Up to £30k
Are you a creative and driven marketing professional with a passion for digital design, content creation, and campaign management? Join our client's team as a Marketing Specialist and help to elevate the brand's online presence while driving customer engagement and growth.
Key Responsibilities as a Marketing Specialist:
Design, build, and maintain websites, ensuring they are always up to date and optimised for performance.
The Marketing Specialist must create and manage content for websites, blogs, and social media platforms.
Regularly check and improve SEO performance across all online channels.
Set up and monitor Google Tag Manager for tracking user acquisition and behavior.
Utilise Google Analytics to track website performance and implement necessary improvements.
Manage Google AdWords campaigns to drive traffic and conversions.
As a Marketing Specialist, you will design and develop the company's brand identity and all visual assets, including adverts, icons, and promotional materials.
Regularly review and update internal and external documents to ensure consistency with the brand's voice.
Maintain and update website content to reflect the latest products, promotions, and news.
You will do research and generate leads to support sales efforts as a Marketing Specialist.
Collaborate with the Sales Manager to analyse lead performance and improve acquisition strategies.
Skills & Experience for a Marketing Specialist:
Proven experience in managing Google PPC campaigns and monitoring key performance indicators (KPIs).
Strong background in website maintenance and content updates.
Hands-on experience with social media promotion and creating marketing campaigns.
Demonstrated ability to strategise and contribute to long-term marketing plans.
A track record of developing and executing marketing campaigns that define and enhance a brand's voice.
Excellent communication and organisational skills.
Ability to manage multiple tasks and prioritise effectively in a fast-paced environment.
Flexibility to adapt working hours and patterns to meet business needs.
Please contact Molly Emm at The Recruitment Group for more information.
