Are you experience in the D2C subscription sector, with a growth mindset and customer acquisition focus? Would you like to work for a growing business in the health and wellness sector, based a short walk from Cambridge station, paying up to 60,000 along with exceptional benefits inclusive of an on site gym, you will be required to be in the office 3 days a week. As the Growth & Acquisition Manager you will be responsible for driving new customer acquisitions and expanding brand awareness across their brands. Reporting to Head of Marketing & Brand, this role spans multi-channel marketing strategies, you will execute initiatives that boost customer engagement and acquisition through targeted campaigns.
Your responsibilities:
Develop and implement growth strategies to drive customer acquisition and revenue, tailoring acquisition campaigns through customer segmentation, targeting high-value segments across diverse demographics.
Leverage digital and traditional marketing tactics, including paid search, social media, display advertising, influencer partnerships, direct mail and print to drive awareness and acquisitions.
Optimise acquisition efforts specifically for their subscription-based products, leveraging expertise in subscription marketing to increase recurring customer sign ups.
Lead brand awareness campaigns to increase visibility in target demographics and strengthen loyalty.
Use analytics tools to track channel performance, setting KPIs and evaluating campaign effectiveness, whilst conducting regular analyses to adjust acquisition strategies, test new channels and implement data-backed improvements.
Skills & experience:
Five or more years in a similar role in growth or acquisition marketing, ideally within a subscription-based, direct-to-consumer brand.
Hands-on experience with paid digital channels (e.g. Google Ads, Facebook Ads, programmatic advertising) and offline marketing channels (e.g. print advertising, direct mail).
Proficiency in data analytics and performance tracking, including analytics tools (e.g. Google Analytics) and A/B testing and CRO tools.
Experience growing a subscription-based, direct-to-consumer business in the UK.
This is a key new position within the business, perfect for an ambitious, data-driven individual with a passion for growing a direct-to-consumer business. Apply now!
