Head of Marketing and Community

Head of Marketing & Community

Location: Remote + 2 days per week in Paddington, London Office

Employment Type: Full-time

Salary: £37K - £44K (based on experience) plus EMI Share Options and Bonus

About Us:

At Circl, we believe in a world where anyone can learn to lead, regardless of their background. We champion a new kind of leadership one rooted in empathy, inclusion, and empowerment.

Our unique Circl Leadership Development Programme trains professionals from top businesses alongside Future Leaders (18-24 year olds) from underrepresented and lower income backgrounds using a "coach approach" to leadership.

We ve already made an impact, partnering with businesses like McKinsey, Lidl, Barclays, Google, Meta, and many more.

Position Overview:

As Head of Marketing & Community, you ll take on a broad set of responsibilities across brand building, content strategy, community engagement, and growth initiatives.

You ll be instrumental in elevating Circl s brand presence, connecting with new audiences, and nurturing a community of advocates who share our vision for inclusive leadership and social impact. To help bring these initiatives to life, you ll have the support of a Marketing Manager, who will assist in executing the strategy and managing day-to-day activities. This role is ideal for a passionate individual with a blend of strategic thinking and hands-on execution, eager to grow alongside the company as we scale.

Key Priorities:

1. Branding & Messaging: You will take the lead in comprehensively reviewing and revitalising Circl s brand identity. Your role will involve developing strategies that effectively communicate our values and enhance brand perception in the marketplace.

2. Revenue Growth: You will spearhead initiatives focused on lead generation to secure more organisations sponsoring our programmes.

3. Circl Evolution Strategy and Launch: You will lead the go-to-market strategy for Circl s new offerings and services, shaping the marketing approach to ensure alignment with our organisational goals.

Reporting directly to the CEO, you ll collaborate closely with the leadership team to align marketing efforts with our business and social impact goals.

As a fast-growing startup, we operate with a small, agile team, which means each role has a broad scope and offers hands-on involvement across multiple areas.

Who are we looking for?

We are searching for a strategic thinker and hands-on executor who embodies our mission and is eager to make a tangible impact at Circl

Core Competencies:

• Proven Marketing Expertise - A minimum of 5 years experience leading successful marketing campaigns, with a strong record of driving measurable impact and growth.
• Revenue Growth & Lead Generation - Experienced in designing and executing strategies to drive revenue growth through qualified lead generation, nurturing, and conversion.
• Client Engagement & Retention - Skilled at developing initiatives to enhance client loyalty and build long-term relationships, maximising the value of existing client engagement.
• Community & Event Management - Adept at building and nurturing communities that foster meaningful connections. Experienced in managing key events, such as workshops, leadership programmes, and networking opportunities, to strengthen brand presence and engagement.
• Strategic Marketing Leadership - Proven ability to develop and implement marketing strategies aligned with business goals, leveraging insights to guide positioning and decision-making.
• Digital Marketing & Demand Generation - Proficient in digital channels including SEO, content marketing, email marketing, and paid media with a focus on demand generation and pipeline development.
• Data-Driven Decision Making - Strong analytical skills to measure and optimise marketing performance, utilising data insights for continuous improvement.
• Team Leadership & Development - Demonstrated ability to lead and develop a high-performing marketing team, fostering a culture of accountability and innovation.
• Brand & Storytelling Excellence - Exceptional storytelling skills to enhance brand perception, increase awareness, and build impactful connections with target audiences.

Interpersonal Skills:

• Passionate About Social Impact
• Community Builder
• Self-Starter with initiative
• Excellent Communicator
• Line Management Experience
• Collaborative Team Player
• Organised & Detail-Oriented
• You roll your sleeves up and get stuck in

Why Join Us?

Beyond making a difference and creating social impact we provide:

• Autonomy - You ll have the space to shape and drive change.
• Flexibility - Outside of our valuable in-person time (two days a week), you can work in a way that suits you.
• Ambition - You'll be a key part of our exciting growth journey.
• Our People - We re a close-knit, inclusive team

Our Benefits:

• 35 days holiday each year, with bank holidays and a Christmas shutdown included
• Minimal internal meetings and reduced working hours on Flexible Fridays (4 hours)
• Regular team socials
• Potential for EMI share options
• Access to hundreds of perks, discounts, and freebies from our employee benefits platform Pirkx

Application Process

1. Apply now with your CV

2. We will send a short application form to better understand your key experience

3. You ll be invited to an initial 20-30 minute screening call to get to know you better and discuss your interest in the role

4. If shortlisted, you ll proceed to two interviews with members of the Circl team, these interviews will delve deeper into your experience and skills, as well as your alignment with our values and mission. Each interview will last around 45-60 minutes and may include a task to further assess your fit for the role.

We look forward to receiving your application what are you waiting for? APPLY NOW!