Digital Marketing & Brand Manager

Outline (INDPERM):

• Responsible for developing & implementing the marketing strategy, campaign management and the management of multiple brands represented by the company
• Manage all marketing for the company & activities within the marketing department
• Establishing & monitoring the company's marketing budget as well as the budget for individual brands
• Reporting on KPI's and overall return on investment
• Creation and publication of all marketing material in line with marketing plans
• Planning and implementing promotional campaigns
• Preparing online, print & in-store marketing campaigns
• Monitor and report on effectiveness of marketing communications
• Liaising with suppliers and their marketing departments
• Coordinate activities such as trade shows, in-store & event sampling & cooking demonstrations here in the UK and internationally
• Develop & manage social media strategy in order to grow brand communities.
• A good understanding of SEO, PPC & Paid Social.

Attributes:

• Degree in Marketing and/or CIM qualification is preferred
• Experience in Trade Shows, Events and Exhibitions is a must
• Previous experience in a similar role & industry sector
• Strong project management/organisational skills.
• Up to date knowledge of marketing best practice and an eye for creative marketing opportunities.
• Good knowledge of Excel, Word & PowerPoint
• Be able to effectively present and communicate marketing plans to the board & brand owners
• Strong commercial aptitude