PPC Specialist

Posted: 29/10/24
Recruiter:Medlock Partners Ltd
Reference:2842341511
Type:Permanent
Industry: Advertising, Media, Recruitment
Salary:Competitive
Location:Penwortham, Lancashire
Description: Pay-Per-Click Specialist
Permanent
Full Time role, hybrid
Salary up to £35k pro rota, plus free parking, employee discounts
Based in Preston

Medlock Partners are supporting a market leader within their specialism, to recruit a skilled PPC specialist for their team based in Preston. The PPC specialist will be in control of developing and management of the PPC strategies across a number of the different brands within the group. The main responsibility of the role will be to increase online visibility and generating conversions through paid search channels. This role would suit someone who has a strong experience with creating and executing PPC campaigns, managing budgets and analysing performance on paid searches.

Key Responsibilities for the PPC Specialist:
  • Develop and implement PPC strategies for each brand within the wider group.
  • Install and manage PPC campaigns across multiple platforms such as Google Ads, Bing Ads, and social media ad networks (e.g., Facebook, LinkedIn
  • Develop ad copies, select keywords, and optimise landing pages for high relevance and quality scores
  • Build strong internal relationships to help with allocating PPC budgets
  • Conduct in depth keyword research to identify opportunities for growth
  • Analyse search trends and identify high-performing keywords
  • Create compelling and targeted ad copy that aligns with brand voice and resonates with target audiences
  • Track, analyse, and report on key PPC metrics such as click-through rate, conversion rate, cost-per-click, and return on ad spend.
  • Conduct A/B tests on ads, landing pages, and other elements to improve campaign performance
  • Review competitors search paid activities to identify new opportunities.

Key requirements for the PPC Specialist:
  • Previous experience in managing PPC campaigns and budgets within a B2B environment
  • Articulate and a strong communicator at all levels
  • Obtained a degree within marketing or digital marketing
  • Proficient with Google Ads, Bing Ads, and social media advertising platforms
  • Expert knowledge understanding of Google Analytics, conversion tracking, and PPC bid management tools
  • Ability to work to strict and demanding schedules
  • Excellent analytical and data interpretation skills.

If you are interested in this PPC Specialist position and feel your experience matches the criteria, then please apply now for immediate consideration or for more information please contact Andrew Santamaria.

Medlock Partners are a professional services recruitment specialist operating across England.
We are proud to be an equal opportunities employer and encourage applications from candidates of all backgrounds and circumstances, including minorities and those with disabilities. Please note our advertisements use years' experience and salary levels purely as a guide. We are happy to consider applications from all candidates who are able to demonstrate the skills necessary to fulfil the role. If you do not hear from us within 48 hours please assume that your application has been unsuccessful on this occasion.

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