Hales Group is seeking a Marketing Executive to join our market leading client based in Lowestoft.
Key responsibilities of the Marketing Executive;
Develop and execute email marketing strategies to drive retention and win back customers, nurture leads, and promote products offered by the client
Building compelling and personalised email content (newsletters, promotional campaigns, and automated campaigns) using templates with copywriting and asset coordination.
Segment email lists based on customer data, behaviour, and preferences to deliver targeted and relevant messaging.
Managing and developing content plans alongside another member of the marketing team, with the ability to write effective and engaging copy, in line with the brands tone of voice guidelines.
Optimise email templates for maximum impact and deliverability.
Oversee and continuously improve the customer journey.
Monitor email performance metrics, and revenue generated, and use insights to optimise campaign effectiveness.
Stay up to date with email marketing best practices, industry trends, and regulations.
Event & exhibition management and co-ordination
Co-ordinating key catalogue and brochure production (on/off line) through all stages including: product selection, pagination planning, creative stages and final print.
To be considered for the role of Marketing Executive;
HND or Degree (Marketing desirable)
Understanding of CRM
Experience using ESPs
Exceptional creative writing with impeccable spelling and grammar
A/B testing and experimentation to improve email content, subject lines, and calls to action
Has a flexible approach to achieve deadlines and/or company/team objectives
Self-motivated and seeks to be challenged and stretched
Excellent understanding of internal and external customer needs
Full clean driving licence
HOURS: 40 hours per week with flexibility to meet workflow demands LOCATION: Lowestoft SALARY: Negotiable dependent on experience TERM: Permanent
Why work through Hales Group? All of our Consultants are committed and qualified in what they do and have been operating for many years. We treat candidates as our customers and try to find the right job solution for you. Hales Group offer all temporary workers; holiday pay, expenses scheme, personal accident insurance and pension scheme.
Hales Group Ltd collects and keeps information from applicants, so that we can monitor our recruitment process, ensure compliance with the Equal Opportunities policy, and when appropriate send you details of future job opportunities. We keep your name and address, and details of your application. If you do not want us to do this please contact your local branch.
