Significant experience (10 years +) within B2B marketing with scaling or scaled SaaS companies
Proven ability to drive lead generation and customer expansion and retention in B2B SaaS products within EMEA at scale
Ability to work and collaborate cross functionally but also within a complex matrix environment
Tangible experience expanding into new countries and/or territories
Proven ability to grow, lead and develop a team of marketers to deliver results against objectives
Educated to degree level within a marketing related field
Experience across the whole of the EMEA region beyond the U.K
Deep understanding of enterprise marketing combined with SMB and mid-market
What the job involves
Our International markets are an integral part of Klaviyo's go-to-market strategy and we're looking for a world-class Senior Marketing Director, EMEA to build and drive our marketing strategy across the region
This is a key role within the Marketing organization that will report directly to the CMO
This individual will have full responsibility for developing, executing, and reporting on demand and awareness across the region
As the Senior Marketing Director, EMEA you will be working as the strategic leader in the region and have a passion for value-driven narrative and bottom-line impact
Working in partnership with global marketing functional leaders you will develop a strategic regional marketing plan to contribute to demand generation, revenue pipeline, brand awareness & customer marketing
Build out yearly marketing plans with budget and headcount requests, in line with the regional targets
Report to key stakeholders on the successes and failures of marketing campaigns, using data to back up your arguments and future initiatives
Build and develop a strong team of regional marketers to drive marketing initiatives. Disciplines in the region today are event, content and partner marketing
Partner with EMEA Sales leadership to identify the key levers to grow the pipeline across the EMEA region
Strategise and build/oversee regionally relevant marketing materials to promote and accurately convey product features and benefits, including client communications, press releases, white papers, case studies, byline articles, web copy, blog posts, monthly newsletters, PowerPoint presentations, product sheets and conference materials
Develop and execute marketing campaigns to achieve regional revenue goals. Partner with product and partnership teams to create and execute go-to-market plans for new and updated products
Build regional story and narrative to position our products
Plan & execute locally relevant events, webinars and ABM events
Manage regional customer marketing
Working with the localisation team globally
Involve, empower and hold team members accountable for their contributions
Orchestrate implementation of supporting technology platforms and resources
Measure and regularly report the impact of the marketing activities
