Head of Brand & Digital Services

Department: Marketing and Communications

Job Category: Professional / Managerial

Location: London, GB, EC2V 7QN

Date: 15 Oct 2024

Rathbones provides individual investment and wealth management services for private clients, charities, trustees and professional partners. We have been trusted for generations to manage and preserve our clients' wealth.

Our tradition of investing and acting responsibly has been with us from the beginning and continues to lead us forward. Our ambition is to be recognised as the UK's most responsible wealth manager.

We see it as our responsibility to invest for everyone's tomorrow. That means doing the right thing for our clients and for others too. Keeping the future in mind when we make decisions today. Looking beyond the short term for the most sustainable outcome. This is how we build enduring value for our clients, make a wider contribution to society and create a lasting legacy. Thinking, acting and investing responsibly.

Job Title: Head of Brand and Digital Services

Department: Client Office

Location: London

Contract Type: Perm

Reporting to: Chief Client Officer

To materially improve the key equities of the Rathbones brand in key target segments by orchestrating a strongly differentiated brand expression and experience using the power of user-centric design, creative expression and execution of digital, social and marketing technology.

• Develop a differentiated set of purpose and values, positioning, brand promises and employee value propositions to support our brand management, marketing, employee engagement and recruitment campaign activity.
• Develop a cohesive brand and digital service architecture, simplifying the current one.
• Evolve our brand and sub-brands' visual ID and voice to differentiated / cut-through.
• Evolve our logged out digital footprint into a simplified and well-functioning estate, removing key bugs and developing new modules and capabilities that remove friction from the buying journeys and accelerate conversion of traffic into leads.
• Nurture and grow our design and copywriting talent into a small but mighty in-house capability that applies branding craft into all our touchpoints.
• Oversee the internal and external creative work ensuring it is brand-aligned.
• Exercise gentle yet effective brand compliance governance ensuring the assets used by the organization are up to date and requesting change if they are not.
• Liaise with external brand and marketing agencies to nurture our brand expression.
• Own the relationship with branding and brand strategy agencies.
• Define the standards of Consumer Understanding and educate the CCO and Business teams in its effective use.

• Brand strategy
• Big brand campaign development
• Creative production
• Brand compliance governance
• Significant experience working in a brand and digital design agency
• Significant experience working in the creative services sector
• Significant experience of holding a leadership role in a creative agency
• Delivery of award-winning creative campaigns
• Delivery of rebrands and differentiated visual ID
• Delivery of complex brand architecture redesigns
• Development of purpose, values, positioning and brand expression

Life at Rathbones

We aim to become an employer of choice for the wealth management sector, to achieve this we are working hard to build a diverse, equal, and inclusive workplace that motivates, develops and embraces the strengths of all our colleagues. Being part of Rathbones means you will join a team of passionate professionals in a successful culture that cares for its people. At Rathbones, we provide meaningful work, opportunities, and a voice to all.

We are committed to building a team that is made up of diverse skills, experiences and abilities and encourage applications from all backgrounds. We welcome individuals who share our values - those that are passionate about client service, operate with the highest levels of integrity and have a strong results focus.