Mx Account Director (B2B)

Agency : Ledger Bennett

Job Description Summary : The Channel Expertise Director is responsible for building the Media Experience (Mx) for a portfolio of clients on a specific channel. S/He is the keeper of the Mx (Media Experience) plan structure, negotiation and delivery.

The Role

Mx Associate Director - (Ledger Bennett)

Overview: As a Media Account Director, you will be the guardian of our work, responsible for leading best-in-class planning and strategy delivery for this global logistics client. You'll focus on unique challenges and uncover appropriate media solutions to support their business objectives.

Key Responsibilities

Client Management

• Identify and pursue growth opportunities within the account.
• Propose well-thought-out alternatives to enhance media strategies.
• Present clear recommendations to senior stakeholders.
• Seek opinions from Havas village experts to aid in decision-making for campaigns.
• Proactively manage risks associated with media initiatives.

Role Competencies

• Leverage industry knowledge to identify planning and strategic improvements.
• Identify information gaps in market data and propose solutions.
• Understand Havas products and services that align with global business objectives.
• Develop media plans tailored to unique global presence and target audiences.
• Evaluate proposals from junior members with an advanced understanding of the business.
• Utilize appropriate tools and direct the team to relevant information sources for campaigns.
• Create measurement frameworks and KPIs specific to logistics industry goals.

Specialist Skills

Social Media Activation

• Experience in setting up and activating campaigns across Meta, LinkedIn, Twitter, and other relevant B2B platforms.
• Proven expertise in creating social media plans for global brands.

Programmatic Activation

• Solid experience in programmatic advertising, ideally for global B2B clients.
• Knowledge of audience forecasting and reporting tools as well as DSP audience insight tools.
• Able to articulate complex matters in a simpler and easy-to-understand way.
• In-depth knowledge of industry research and measurement tools as well as basic platforms for reporting (Adservers and DSPs - DV360, Amazon, Yahoo).
• Ability to educate stakeholders on the role of programmatic in their media mix.

ABM Activation

• Experience in running campaigns on ABM platforms such as 6Sense and Demandbase.
• Ability to plan, manage, and improve multi-channel ABM campaigns and experiments.
• Experience in building and maintaining target account lists in collaboration with sales teams.
• Expertise in optimizing campaign funnel conversion rates and acquisition/activation costs for ABM initiatives.
• Strong ability to measure and report on ABM campaign performance, ensuring alignment with demand generation and sales goals.

Additional Requirements

• Minimum of 6 years' experience in media planning, preferably with exposure to global clients.
• Ability to thrive in a fast-paced environment and adapt to the dynamic nature of the logistics sector.
• Excellent communication skills with the ability to present complex media strategies simply.
• Commercial mindset to maximize media opportunities within global operations.
• Detail-oriented with strong project management skills to handle significant volumes of multi-market campaigns.

Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.