Product Marketing Senior Manager

The Product Marketing Senior Manager will support assigned product areas across the portfolio of Basware's solutions. Your responsibility is to develop a deep understanding of the assigned products, buying audiences, and competitive and market landscape and create global messaging and positioning for your services portfolio to address your audience's challenges. You'll manage buyer and market insights, value proposition and messaging, as well as sales and marketing plans for your services portfolios.

You will strive to become an expert in the audience-centric marketing approach, ensuring that messaging, content, and campaign strategies are centered around customers' buying needs. You will communicate the latest product innovations and service capabilities to the customer base, as well as lead the marketing launch of new services. You will also become a subject-matter expert of your solution areas for the rest of the marketing teams. As part of the role, you will evangelize solutions in your portfolio and their key differentiators to prospects, customers, partners, and Basware employees.

Qualified candidates must have: experience as a product manager or higher at a SaaS company.

Critical skills and qualifications:

• Ability to work, with limited guidance, on creating and overseeing the execution of marketing programs.
• Executive presence and comfort presenting to C-level executives and customers.
• Motivated to drive change, bringing new ideas for best practices and process improvement.
• Collaborative leadership skills to influence and motivate marketing peers.
• Excellent communication and writing skills to native English standard.

Customer orientated mindset:

• Be an innovative and creative thinker.
• Demonstrable skills in developing product positioning and tailoring messages to specific buyer audiences that help sales to win against the competition in the market.
• Demonstrable skills in developing customer-driven buyer journeys using information gathered from buying audiences and industry reports.
• Financial services industry experience is a major advantage, including marketing to the office of the CFO.
• Ability to understand the nuances of a global organization and product portfolio and customize the message for various geographies as appropriate.