Head of Colleague Communication & Advocacy

Job ID: 1281

Department: Marketing and Communications

Job Category: Professional / Managerial

Location: London, GB, EC2V 7QN

Date: 15 Oct 2024

Rathbones provides individual investment and wealth management services for private clients, charities, trustees and professional partners. We have been trusted for generations to manage and preserve our clients' wealth.

Our tradition of investing and acting responsibly has been with us from the beginning and continues to lead us forward. Our ambition is to be recognised as the UK's most responsible wealth manager.

We see it as our responsibility to invest for everyone's tomorrow. That means doing the right thing for our clients and for others too. Keeping the future in mind when we make decisions today. Looking beyond the short term for the most sustainable outcome. This is how we build enduring value for our clients, make a wider contribution to society and create a lasting legacy. Thinking, acting and investing responsibly.

Job Title: Head of Colleague Communications and Advocacy

Department: Client Office

Location: London

Contract Type: Perm

Reporting to: Chief Client Officer

To achieve a high level of colleague engagement and positive sentiment, growing colleagues' confidence in our corporate brand narrative through multi-channel internal communication (Viva Engage, email / intranet) and social advocacy programs that amplify the brand narrative on external platforms (Linkedin, Glassdoor). To drive positive perceptions of the brand with prospective talent.

• To nurture a deep understanding of the company's priorities and strategy, including brand purpose, positioning, employee value proposition and overall brand strategy.
• To develop a positive brand narrative for key audiences (colleagues and the communities they belong to, prospective talent) cascading it into key touchpoints (website, intranet, social media) in partnership with CEO, People Office and GEC.
• To drive positive colleague / prospective talent engagement by:
  • designing and delivering multi-channel Internal Comms (email, intranet, Viva Engage, events etc) and Social Advocacy programs (LinkedIn, Glassdoor etc)
  • producing high-impact relevant content for each channel and platform
  • community managing it, to promote its amplification to connected audiences
  • through an in-house team of comms professionals.
• To define and manage the relevant martech tools required by this function.
• To bring rigour to how internal comms is conducted through rigorous KPIs.

• Internal communications strategy and planning across a number of modern channels beyond email (i.e. intranets, Viva Engage, events, town-halls etc).
• Colleague brand advocacy programs via key social platforms (Linkedin, Glassdoor).
• Meticulous understanding of how each digital channel works in order to maximise its adoption, and of the modern martech required for effective internal comms.
• Ability to influence and coach CEO and Group Exec stakeholders.
• Excellent influencing including conflict management and resolution skills.
• Highly organized, attentive to detail and highly flexible with changing requirements.
• Excellent strategic thinking and writing skills.
• Operating as a business partner to the People and Operations functions, covering both BAU and project-driven communications.
• Leading colleagues' digital advocacy programs that drive brand pride.
• Partnering with recruitment teams to amplify the Employee Value Proposition.
• Leading a team of high-performing internal comms professionals well versed across the modern digital mediums, particularly digital engagement platforms.
• KPI-driven approach to Colleague Engagement through comms.

Life at Rathbones

We aim to become an employer of choice for the wealth management sector, to achieve this we are working hard to build a diverse, equal, and inclusive workplace that motivates, develops and embraces the strengths of all our colleagues. Being part of Rathbones means you will join a team of passionate professionals in a successful culture that cares for its people. At Rathbones, we provide meaningful work, opportunities, and a voice to all.

We are committed to building a team that is made up of diverse skills, experiences and abilities and encourage applications from all backgrounds. We welcome individuals who share our values - those that are passionate about client service, operate with the highest levels of integrity and have a strong results focus.