Senior Care Marketing & Occupancy Manager

Job Title: Senior Care Marketing & Occupancy Manager
Hours: 37.5 per week
Location: Home based with regular travel across the UK
Salary: £65,000 per annum

Are you a dynamic marketing professional with a passion for making a difference in the care sector? We re seeking a Senior Care Marketing & Occupancy Manager to lead our marketing initiatives and deliver increased occupancy across our care home portfolio.

Key Responsibilities:

• Occupancy Growth: Develop and implement targeted care home marketing strategies that drive occupancy growth and engagement, working closely with operational teams and leading the marketing team to achieve occupancy targets.
• Campaign Development: Design and execute impactful local and national campaigns to boost brand awareness and stimulate demand from both customers and professional partners.
• Occupancy Oversight: Maintain a comprehensive view of occupancy levels across all care homes, identifying risks and performance concerns to implement timely solutions.
• Brand Presence: Oversee Anchor s listings and reputation on 3rd party platforms and other directories, monitoring performance to enhance digital marketing efforts.
• Stakeholder Engagement: Present marketing strategies, performance insights, and occupancy data at Care Services Committee meetings, ensuring alignment with the Care Strategy and priorities.

Who are we looking for?

• Strategic Thinking: You understand the challenges of care home marketing and use data driven insights to develop and refine campaigns.
• Relationship Builder: Your excellent interpersonal skills enable you to build rapport and influence stakeholders at all levels.
• Creativity: You bring fresh, innovative ideas to marketing and customer understanding, while challenging conventional approaches.
• People Oriented Leader: You ll lead and shape the care marketing team using your excellent people management skills, promoting high performance, open collaboration and a supportive workplace culture.
• Care Marketing Expert: In-depth knowledge of care home marketing, occupancy trends, and best practice.
• Budget Savvy: You re experience in managing marketing budgets, ensuring campaigns are cost effective, on-brand, and deliver strong ROI.

Application & Interview process

• Closing date 24th of October
• Week commencing 28th October pre screening
• Week commencing 4th November Interview

Apply now to become a key player in driving the growth and success of our care homes!

Anchor a great place to work

Anchor is England s largest not-for-profit providers of care and housing for older people. Our heartfelt ambition is to transform housing and care so everyone can have a home where they love living in later life.

We re not-for-profit which means every penny we make or save is invested in the people who live with us, the places they live and the people who work here. That means a better standard of care and customer service, better wages, more investment in training and development and improved facilities.

A rewarding environment

From health and happiness to finance and your career, we ll give you all the support you need.

Health & happiness

• Gym, fitness and wellbeing discounts
• Mental health support
• Flexible working options

Finance

• Pension plan contribute between 4% and 8% and we ll match it or better
• Quick and easy pension transfer service
• Savings and financial advice, loans, free life assurance
• Discounts on shopping, holidays, phones, technology and more

Career

• Ongoing personal and professional development programme
• Leadership Pathways online learning resources
• Career progression and promotion opportunities

To see our full range of benefits, check out our dedicated rewards website

Celebrating diversity, celebrating you

Anchor is proud to be an equal opportunity employer. We aim to celebrate diversity and inclusion in all that we do, as we know that the more diverse our colleagues are, the better care and support we can give to our residents and each other.

We are proud to have an LGBT+ group for our residents, and also Disability, LGBT+ and race and ethnicity colleague networks. These work to celebrate diversity, address concerns, review policy and practice and empower their members. We also have an Inclusive Ambassador network to allow all colleagues to be part of promoting diversity and to be an ally to others.

We are a member of Inclusive Employers, a Stonewall Diversity Champion and a signatory to the Care Leaver Covenant and HouseProud Pledge schemes.