Posted: | 03/10/24 | |
Recruiter: | The School of Life | |
Reference: | 2831982755 | |
Type: | Permanent | |
Industry: | IT, Media, Retail | |
Salary: | Competitive | |
Location: | London | |
Description: | Moving into an exciting phase of The School of Life, we are happy to share three roles in our newly created customer marketing team. We are looking for a Head of Customer Marketing, a Customer Campaigns Manager and a Partnerships Campaigns Manager. This new team will create and execute a customer-centric strategy, creating a fully rounded user-journey that maximises the customer touch points across the many types of content and services that we offer. These roles are pivotal to the success of growing our audience and engaging with our customers to help them lead more emotionally fulfilled lives. This newly created role, Head of Customer Marketing, will define and implement our direct to consumer marketing strategy and customer journeys, to engage new and existing customers with The School of Life 'direct to consumer' offerings - Books and Products, Therapy and Subscriptions. We are looking for a customer-focussed Marketeer who is mission-driven and who thrives in an agile environment. Reports to: Brand Director
Out of Scope:
Measurable Objectives Engagement: Brand awareness, product/services awareness, repeat purchases, LTV, TSOL brand promoters, database growth Retailers: Number of TSOL Hubs, sales growth, increased reorders, lower returns, range stocked ExperienceA minimum of 7 years marketing experience, with experience of content marketing / Experience marketing physical and digital products and services / Previous managerial experience / Core understanding of content performance metrics and ability to use analytics tools to make data-driven decisions / Proven experience in successful campaign delivery QualitiesA passion for emotional and mental wellbeing / Highly organised with the ability to handle multiple projects with changing priorities and deadlines / An excellent communicator, with strong presentation and interpersonal skills/ Mission-driven, enjoy working in a team-focused environment, and always seeking ways to improve / Detail-oriented with an enthusiasm for problem-solving and continuous improvement / Comfortable executing against a plan, and working with key stakeholders / Outgoing and driven work ethic with ability to work both independently or as part of a team / Strong project and stakeholder management skills SuperpowerCreative thinker, able to identify new opportunities and audiences £65-70k dependent on experience To ApplyDeadline for applications 5pm, Tuesday 20th August.Please click on the button above to send a cover letter with your CV, including a short overview of why you would like to work for The School of Life, your perception of the brand and what we offer to customers. What you'll get from us
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