Head of Marketing

We're looking for a Head of Marketing to join our team in London as part of our Marketing function.

Are you obsessed with understanding the customer and what makes them tick? Are you passionate about building a brand that people connect with? Do you love telling a captivating story across touchpoints? Do you obsess over the perfect email sequence and subject lines that make people feel and do something? What about writing landing page copy that converts? Yeah, we get it, we do too.

If you want to shape the future of B2B marketing and push the boundaries of what can be done when you combine data and creativity through segmentation, automation, copy and digital - this position has your name all over it.

Key Responsibilities

1. Define the annual marketing strategy and plan for Twentyfold, working with multiple stakeholders to seek approval.
2. Deliver a full range of marketing activities for the purpose of audience acquisition, including a focus on email marketing campaign briefing, copywriting, project management, segmentation and automation through to analytics.
3. Manage the Twentyfold website, landing page development and marketing asset creation to continuously improve website performance and SEO opportunities.
4. Manage all social channels with a well thought through content marketing strategy.
5. Write compelling copy for omni channel marketing campaigns and customer journeys supported with insights from the internal content and research teams.
6. Write detailed creative briefs and Go To Market plans that land key messaging, meet known customer needs, reach new customer audiences and existing customers.
7. Ensure the Twentyfold visual identity and tone of voice are consistently applied across touchpoints.
8. You are an advocate and ally for diversity, equity and inclusion.
9. You are a connector, working hard to ensure people and projects are not inadvertently siloed or silenced.

Your Experience

1. Strong marketing experience with a passion for data, campaign management and storytelling. Detail-oriented and analytical.
2. Excellent copywriting skills with the ability to adapt to our brand tone of voice.
3. Proactive and organised.
4. A collaborative team player with good interpersonal skills and emotional intelligence.
5. You have a track record of successful marketing campaigns, big or small, that have impacted customers in a positive way.
6. Experience with marketing technology including Google Analytics and Marketo or similar and CMS.
7. Be able to thrive in a fast-paced environment that fosters change and innovation.

If you don't meet every single requirement, we'd still encourage you to apply. At Money20/20, we are committed to creating a diverse, inclusive and authentic workplace, so if you are excited about this role we would still like you to apply.

Who are we?

Money20/20 is the world's leading premium content, sales and networking platform for the global money ecosystem.

From in depth analytics to inspirational speakers, our world-class insight and networking opportunities help our customers stay ahead - powering strategies and switching mindsets.

The future promises a faster, smoother, more connected money ecosystem. Money20/20 promises the clearest, sharpest vision of what's next.

Twentyfold. Twentyfold has been designed to help fintech investors, partners, and advisors map and research the fintech ecosystem. Access to this product unlocks access to game-changing intelligence on the entire fintech startup community, making it easier and faster to find the right start-up investment opportunities.

Money20/20 is an Ascential company. Ascential delivers specialist information, analytics and ecommerce optimisation platforms to the world's leading consumer brands and their ecosystems. We help our customers to make smart decisions that improve performance now, and in the future.

With more than 3,300 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries. We are listed on the London Stock Exchange.

Why choose us?

At Ascential, diversity, equity and inclusion is core to us. We're a company built around our people - and we're committed to supporting each and every one of them to be the best they can be. We love having a diverse team of people who bring new ideas and different strengths and perspectives to Ascential. Our employee-led groups and networks, Ascential Pride, Black in Business and EmPower: An Ascential Women's Initiative, Shalom Ascential and Latinx, help us to create a place where communities and allies can connect and share experiences. We are proud to have been recognised as a best performer in the FTSE Women Leaders Review for six consecutive years, listed in the Bloomberg Gender Equality Index and ranked in the top 1500 companies on Sustainalytics.

We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.

Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.

We have a truly flexible working environment with a wide range of flexible, hybrid and agile-working arrangements. Conversations about flexible working have always been - and will continue to be - actively encouraged here.

Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:

1. 25 days of holiday per year - with an option to buy/ sell up to 5 days.
2. Pension, Life Assurance and Income Protection.
3. Flexible benefits platform with options including Private Medical, Dental Insurance, Critical Illness and the Ascential Shares Scheme.
4. Employee assistance programme, season ticket loans and cycle to work scheme.
5. Volunteering opportunities and charitable giving options.
6. Great learning and development opportunities.

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.

If we inspire you, why not join and inspire us? Find out more on what our People say.