Research Lead - Marketing Analytics & Insights

Location: London (onsite)

Are you prepared to join the X team and help build the ultimate real-time information-sharing app, revolutionizing how people connect? At X, we're on a mission to become the trusted global digital public square, committed to protecting freedom of speech and building the future unlimited interactivity. Our goal is to empower every user to freely create and share ideas, fostering open public discourse without barriers. Join us in shaping this thrilling journey where your contribution will be invaluable to our success!

What You'll Do

The Research Lead - Marketing Insights & Analytics position is for candidates with several years of advertising research and audience insights experience. Candidates should also have a bachelor's degree in behavioral or quantitative social sciences or a related subject. In addition, they have had approximately two years of experience managing more junior researchers. You will lead a team, with significant autonomy/ownership, responsible for delivering insights and ad effectiveness measurement. You will own senior internal and external stakeholder relationships across most verticals, requiring close partnership with several sales vertical leaders and other partner function leads, such as Business Marketing, Legal, Business Development, and more. This role will require you to establish and articulate clear points of view on various topics within the ads measurement space (e.g., MMM, MTA, conversion lift, brand lift, etc.) and insights space, create and lead prioritized bespoke research for several verticals, coordinate internal quarterly business reviews across verticals within your purview (as needed), and clearly communicate opportunities and challenges to all primary stakeholders, all with a high degree of independence. You will be responsible for the development and growth of your team in their day-to-day campaign measurement work, thought leadership efforts, projects, and communications with their stakeholders. You will also be a player-coach, managing/prioritizing the work of others while facilitating the delivery of day-to-day client deliverables.

Who You Are

• You have a strong quantitative background.
• You have experience leading and/or executing the development of research frameworks to explore a collection of hypotheses.
• You have experience using statistical techniques to draw insights from data you then use to make informed recommendations.
• You have a client-responsive, customer service mindset; this role blends analytical acumen with interpersonal skill.
• You have experience and strength in maintaining internal and external relationships autonomously.
• You have a strong comfort level in external-facing settings (e.g., presenting research to clients).
• You can simply explain complex concepts to senior stakeholders.
• You are a self-starter who takes initiative (e.g., could connect with colleagues outside of reporting lines in different geographies for knowledge sharing).
• You can balance the need for quick turnaround with longer-term strategic efforts.
• You have strong teamwork and collaboration skills (e.g., could manage a project or broader relationship with a 3rd-party vendor).
• You have a passion for consumer internet and social media.
• You have experience managing and/or mentoring more junior researchers to support their professional development.
• You're willing to travel to visit clients.
• You're willing to be a player and coach (i.e., hands-on keyboards to get stuff done).
• You're able to navigate ambiguity in a high-paced, startup environment.

Requirements

• BA/BS degree required, preferably in social sciences, statistics, or related quantitative field. Graduate degree preferred.
• 7+ years of quantitative media research, market research, or analytics experience.
• 2+ years of managing/mentoring research analysts.
• Experience using descriptive and inferential statistical techniques to draw insights from data.
• Experience with Structured Query Language (SQL) on large-scale data sets.
• Experience using statistical packages (SAS, SPSS, STATA, R, Matlab), or general programming experience is preferred.
• Prior experience at an insights/analytics vendor, advertising agency, or on an ad sales research team is a plus.

At X, things will never be boring-we offer tough, but exciting challenges, meaningful tasks, and the chance to have real impact on what is bound to evolve into the ultimate everything app.

Chat with our Recruiting team to learn more about available roles and opportunities at X.

We build the world's most trusted public town square-and we pride ourselves on our commitment to protecting free speech within the boundaries of the law. Beyond that, we aim to increase unregretted user minutes on our platform and make it the best place on the internet for creators to share content and make money.