Marketing Lead

Cryptio is an enterprise-grade crypto back-office platform. Our software helps financial institutions, corporates and crypto-native companies navigate the fragmented digital-asset landscape with confidence. We are a Series-A company, backed by tier-1 crypto and non crypto investors: Point Nine, BlueYard, Tim Draper, Alven, Aave, Consensys, Outlier Ventures. Some of our clients include top crypto companies like Uniswap or Metamask as well as banks and governments.

We're tackling one of the biggest challenges in crypto right now - building the infrastructure to help institutional adoption. And we're playing to win.

We are a remote-first company, however, we require you to be based in/near London to be able to come into the office when needed. For this role it's also required to be able to travel for Global events when your presence at such events is required.

We are seeking a Marketing Leader with a proven track record in B2B SaaS. You will be responsible for managing and growing a high-performing team of 5 marketing professionals, overseeing demand generation, pipeline targets, and establishing Cryptio as a market leader in Enterprise Back-Office Solutions.

Responsibilities:

• Strategic Leadership:

  • Own the entire demand generation process for Cryptio's growing Enterprise business, with a focus on building a robust sales pipeline

  • Lead and mentor a diverse team of marketing professionals, including a Growth Marketing Manager, Product Marketing Manager, Senior Designer, and Growth Associate.

  • Collaborate closely with Sales, Product, and Customer Success teams to ensure alignment on revenue generation.

  • Take ownership of Crypto Finance Forum - maintain its reputation as the premier event for CFOs and finance pro's in crypto

• Pipeline and Revenue Ownership:

  • Work closely with the sales team to develop ABM (Account-Based Marketing) strategies for targeting crypto enterprises and financial institutions.

• Content and Product Marketing:

  • Oversee product marketing efforts, ensuring that product positioning, messaging, and market fit are aligned with business objectives.

  • Drive content marketing strategies that elevate Cryptio's brand presence, educating prospects and customers about our product offerings and industry thought leadership.

• Data-Driven Insights:

  • Track, analyze, and report on marketing KPIs, optimizing strategies based on performance data.

  • Leverage data to continually refine campaigns and measure success against marketing objectives.

• Experienced B2B marketing pro, with 5 years+ of proven track record in a leadership role

• Experience managing a talented marketing team (3-10 people) with Growth, Content and Product marketing functions

• Interest in the crypto industry

• Proven ability to lead and inspire a team

• Creative energy with an entrepreneurial mindset

• 25 days paid holiday + bank holidays + your birthday off

• A PTO stipend (1 extra day per year working for Cryptio with a 5-day cap)

• 4% employer pension contributions

• Private Medical Insurance

• Apple Macbook Pro

• $200 workplace budget

• Class pass (Gym and Wellness pass)

• Training and development budget