Posted: | 02/10/24 | |
Recruiter: | SearchPilot | |
Reference: | 2823207252 | |
Type: | Permanent | |
Industry: | Construction, Financial, Health / Medical, Insurance, Legal, Media, Retail, Security, | |
Salary: | Competitive | |
Location: | London | |
Description: | About the role At SearchPilot, we're on a mission to prove the value of SEO for the world's biggest websites. Organic search is the biggest source of new revenue for almost all the largest websites in the world, yet Google's rules are opaque and ever-changing, and worthwhile verticals are incredibly competitive. As a result, it is typically the least well-understood of all the digital channels. We're changing that with SEO testing. And it's going well. We are powering SEO experimentation for Marks & Spencer, Skyscanner, Petco, and more, turning organic search into the high-performance channel retailers, travel companies, and other large websites always wished it could be. But we have big ambitions, and (in our opinion) too few companies are approaching SEO the way we think they should. That's where you come in. Before our wonderful professional services team can help more customers use the great product built by our engineering team, we need more visibility, credibility, and interest among our target market of large enterprises. We need to spark their desire for a better way and drive them to action. The Head of Marketing will be accountable for marketing outcomes. This will mean being the person who understands what the business needs, drills into the goals and plans enough to know what marketing needs to deliver to hit them, sets appropriate targets, and then does the work to understand and explain any discrepancies in performance vs. expectations. We will expect you to work closely with sales, be commercially aware, focus on the business needs and carry a quota of leads and pipeline created. Overview of responsibilitiesIn order to be able to deliver accurate and compelling accounts of marketing performance, you will need to be intimately familiar with all the activities - whether they are completed by you, other members of the team, or by outside agencies, consultants, or contractors. You will need to report accurately and regularly on performance, as well as doing ad hoc deep-dive analyses to understand and explain any differences versus expectations. SearchPilot, through its founders and its longevity, has an extremely strong reputation in the market. A large number of SEO professionals are aware of us. The trick is to drive this underlying level of awareness into a strong stream of incoming leads, backed up by impressive brand recognition. Specific responsibilities
At our current scale, you will need to be hands-on with marketing execution. This means being responsible for:
Initially, you will be the only marketing professional in the company. However, if we are successful, you can make the case to bring on additional professionals, possibly starting with a junior marketing executive. Values and attributesOur expectations around behaviour and attitude are high. In particular:
Linking to people pathways (our framework for managing progression), this level of seniority means, in particular:
To apply for this role please complete the form below. We anticipate the interview process will include a short qualification call followed by two remote video interviews with different members of the team. How we workWe want our people to be happy and healthy - at work and outside of work. We generally work 35 hours a week, with the opportunity to take advantage of 'summer hours' from June to August, which means you can work an extra hour Monday to Thursday and take Friday afternoon off if you're up to date with your work. You'll get a choice of working equipment and an annual £600 happiness budget to buy stuff to make you happier at work such as a new flashy monitor, a new office chair or training. Other benefits include:
SearchPilot is a fully-bootstrapped, profitable and growing startup currently made up of 24 people in the UK and US. We spun out of an agency called Distilled in early 2020, with the whole team becoming part of the new company. At Distilled, the product was called DistilledODN. At SearchPilot we are passionate about our team, and we want that to be more than just words. We want to continue to build a team of people who can thrive and succeed, as well as feel valued and welcomed, at all levels. As part of that goal, we are trying hard to actively build a diverse team, as we believe diversity is a necessary component to building the strongest company possible. To this end, one of the steps we have taken is committing to an annual report assessing how we are doing on this front - all of these reports can be seen here. SearchPilot does not discriminate on the basis of sex, race, marital status, disability, age, sexual orientation, religion, or any other characteristic irrelevant to an individual's ability to fulfill the relevant role. We are committed not only to meeting our legal obligations in this area, but also to the positive promotion of diversity in our teams. | |