Head of Growth Marketing

HeliosX is one of the world's fastest growing HealthTech companies. We're committed to improving the quality, accessibility, and affordability of healthcare for everyone. In 2013, our Founder Dwayne D'Souza recognised the need for prescription healthcare to catch up with other industries by taking advantage of technological innovations - to enable rapid delivery of medications and improved customer convenience. Since our founding, we've been entirely bootstrapped - we achieved product-market fit and profitability without ANY external funding whatsoever.

Our mission is to help people across the world get the medications they need, faster. Through our sites and platforms, customers can conveniently access prescription medications and treatments to treat a range of health problems, as well as purchase clinical-grade, personalised skincare. We have dedicated in-house clinical teams authorised to prescribe medications, and we own a pharma business capable of manufacturing many of the medicines and skincare products we provide. We're an in-house, Direct-To-Consumer (D2C) proposition all the way down - and we're passionate about that approach.

Our revenue reached a record £60 million last year, with unprecedented 32% year-on-year growth. In 2024, we're on course to make over £100 million in revenue - exceeding 70% YoY growth! We've done this by diversifying our product portfolio, and will be accelerating our international expansion. We're all very excited to be part of this amazing journey - within 5 years, we're looking to scale to £500m revenue, and become the destination of choice for people across the world to access the medication they need.

it's an exciting time to be part of the HeliosX journey. Come and help in making access to medication quicker and easier than ever before in human history!

The Opportunity

We're looking for an ambitious, experienced B2C growth leader with a proven track record managing a multi-million budget driving acquisition, retention and optimising monetisation. Our ideal Head of Growth candidate will be extremely analytical, data-driven, collaborative, and ready to roll up their sleeves to impact performance on a weekly basis.

Given a recent period of rapid growth and international expansion, we're looking to add more senior team members to our performance marketing and growth leadership. You will work closely with the Director of Growth (and Product Teams), but will have ownership and autonomy to fully drive profitable growth for a group of categories in the HeliosX portfolio.

Do you have experience effectively driving profitable growth with a budget of at least £10M? Are you an analytical thinker by nature and you won't stop until you get all the answers to any performance deviations? Do you want to be part of a bootstrapped scale up in health experiencing unprecedented growth? And you can't stop refreshing your dashboards multiple times per day? Then keep reading

What you'll do

• Own a series of business metrics across acquisition, retention, loyalty, and financial performance for a group of categories at HeliosX.
• Create and execute our overall performance acquisition strategy across multiple countries and territories, with a strong focus on LTV/CAC optimisation on a weekly basis.
• Manage budget allocation across the performance marketing mix, including paid social, search, display, shopping ads, connected TV, influencers, affiliates, podcasts & more.
• Actively identify, investigate and test tools or mediums to incorporate into our existing practices and channel mix. We have a thriving experimentation culture and we want you to be an active contributor to it!
• Leverage performance marketing analytics to evaluate the end-to-end customer experience across multiple channels and customer touch points and identify opportunities for the CRO team. Think funnels, campaign performance and trend analysis, all paired with relevant customer insights.
• Hire, manage and mentor a team of best-in-class growth marketers and ensure they maintain a minimum level of fire and energy to continuously exceed KPIs beyond ad-level acquisition metrics. At HeliosX we're all responsible for the end-to-end performance of our brands: from the quality of customers we attract, to how we retain them despite ever changing competitive landscapes, and how we improve our monetisation efforts over time.
• Create comprehensive go-to-market plans, pricing strategies, promotional plans, and bottom up forecasts for every business planning cycle.
• Help us continue to build a culture of excellence by enforcing high standards, and managing a clear system for assessing business priorities, and establish processes and guardrails to ensure maximum ROI across our ad spend, efforts and resource allocation.

What you'll bring to HeliosX

• 8+ years of professional experience in D2C high performance environments (ideally with experience of managing a budget of at least £10M).
• Very strong knowledge of user acquisition channels (especially PPC and paid social). While we don't expect you to be managing campaign performance on a day-to-day basis, you will be leading the team with prioritisation, roadmapping, and working closely with our partners at Google, Meta, etc.
• Success driving projects to improve LTV, monetisation and/or retention.
• Experience managing highly complex and ambiguous performance-related situations, including stakeholder management.
• You have worked closely with Product and CRO teams to feed into their roadmaps based on campaign performance and competitor insights.
• You take pride in hiring A-players for your team and you're experienced in building world-class Growth/Performance Marketing organisations.
• You're highly analytical and data-driven! Sometimes maybe even too much. And you're able to draw insights from ongoing analysis and connect them to customer problems/needs.
• Above all, you're growth-minded and known for solving performance challenges and successfully growing your P&L. You don't know it all, but you're a fast learner. You're very experienced, but don't have an ego because you understand every channel and tactic performs differently for every brand/market. When you don't have all the answers in front of you, you're resourceful to seek them. You have good days and bad days, but the performance improvement journey keeps you energised and motivated.

Life at HeliosX

At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us, if we want to achieve our global ambitions!

Aside from working with our all-star team, here are the other benefits of coming on board:

• Generous equity allocations with significant upside potential
• 25 Days Holiday (+ all the usual Bank Holidays)
• Private health insurance, along with extra dental and eye care cover
• Enhanced parental leave
• Cycle-to-work Scheme
• Electric Car Scheme
• Free Dermatica and MedExpress products every month, as well as family discounts
• Home office allowance
• Access to a Headspace subscription, discounted gym memberships, and a learning and development budget (alongside a free Kindle and audible subscription)