Digital Marketing Executive

Posted: 18/09/24
Recruiter:Active Informatics Ltd
Reference:2825284561
Type:Permanent
Industry: Health / Medical, IT, Media, Recruitment
Salary:Competitive
Location:Basingstoke, Hampshire
Description:

Active Informatics Ltd has an exciting opportunity for a creative thinker with a passion for technology and digital marketing.

We are a small but ambitious B2B software company looking for a Digital Marketing Executive to help reposition our brand and generate leads for future growth. At Active, we value creativity and attention to detail, so formal marketing qualifications aren t essential. What matters most is your experience, ideas, attention to detail and ability to execute campaigns.

Whether you re a seasoned marketing professional or a graduate with twelve months experience, this role offers a fantastic opportunity to develop your skills and be recognised for your achievements.

Key Responsibilities:

  • Develop and manage digital marketing campaigns
  • Implement a B2B social media strategy, creating engaging content across platforms
  • Stay updated with the latest digital marketing trends
  • Execute SEO and PPC activities as part of broader campaigns
  • Track website traffic and performance
  • Manage content for the company website and social networking accounts like LinkedIn
  • Create and edit content for platforms such as YouTube
  • Arrange and introduce webinars to support the sales team

Key Skills:

  • B2B marketing experience
  • Knowledge of online marketing channels
  • Experience with Google Analytics, SEO, and PPC
  • Strong writing skills for online content (e.g., website, social networking platforms)
  • Creative flair and a proactive approach to problem-solving
  • Experience with email marketing tools, LinkedIn, image/video editing software, and common website content management systems e.g. WordPress.

Environment:

  • Variety: Work across a range of digital channels and marketing activities.
  • Recognition: Bring your ideas to life in a company that values your development and success.
  • Training: Commitment to continuous learning, with time off for study and exam fees paid.
  • Growth: Plenty of room to evolve within the business.

Benefits:

  • Discretionary bonus
  • Private Healthcare
  • Pension
  • Home broadband contribution
  • Membership for relevant trade association

If you think this role could be right for you, please apply with a copy of your CV.

No recruitment agencies, please.

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