| Description: |
Purpose: The core objective of this position is to oversee and innovate our social media and marketing efforts. The role demands creativity and engagement, with a primary focus on crafting and executing social media campaigns that reflect our company's values, ambitions, and goals. Responsibilities: - Lead social media management efforts, including content creation, community engagement, content scheduling, and boosting engagement across platforms such as Facebook, Instagram, TikTok, LinkedIn, Twitter, Pinterest, Houzz, and Archello.
- Develop content for email marketing.
- Handle print marketing materials, including brochures, leaflets, and product labels.
- Drive sales lead generation through effective marketing, aiding the sales team in meeting their targets.
- Enhance brand and product visibility to local and national audiences.
- Produce regular blog posts and innovative content for the company blog and customer learning hub.
- Package and send samples packs.
- Engage customers through creative campaigns via post, email, or phone.
- Design new product imagery and contribute to ongoing website enhancements.
Knowledge, Skills, and Experience: - Diploma/Degree or previous experience in a relevant field.
- Proficient in social media management, spreadsheets, content planning.
- Must be skilled in Adobe Photoshop, Illustrator, Lightroom, and other Adobe Creative Suite applications.
- Must use Canva and Hootsuite
- Proficient in Wix Website Development
- An acute eye for detail.
- Familiarity with Google Analytics and blog management.
Person Specification: - Highly creative with the ability to take initiative.
- Capable of working independently and diligently.
- Demonstrates energy and enthusiasm.
- Solid understanding of marketing techniques and campaign development from inception to delivery.
- Exceptional communication skills, capable of engaging with diverse audiences.
- Proficient in using social media and web applications to enhance marketing efforts and corporate branding.
- Strong written and verbal communication skills.
- A team player, eager to collaborate with the sales team to generate leads.
This role is perfect for a creative and proactive individual looking to make a significant impact in a growing company. |
