Senior Brand Manager

Posted: 08/05/24
Recruiter:Müller
Reference:2757793555
Type:Permanent
Industry: Agriculture, Construction, FMCG, Media, Retail
Salary:Competitive
Location:Shropshire
Description: M ller UK & Ireland is wholly owned by Unternehmensgruppe Theo M ller which employs over 31,000 people throughout Europe. In the UK, M ller develops, manufactures and markets a wide range of branded and private label dairy products made with milk from 1,300 farmers in Britain.M ller is ranked within the top 20 in The Grocer's Top 100 list of Britain's Biggest Brands and is picked from shelves millions of times each year. M ller UK & Ireland includes:

M ller Milk & Ingredients which aims to be Britain's private label dairy leader and produces branded and private label fresh milk, cream, butter and ingredients products. It boasts a network of dairies and depots servicing customers throughout the country.

M ller Yogurt & Desserts which is the UK's leading yogurt manufacturer which aims to create millions more M ller moments for its consumers. It is responsible for major brands like M ller Corner, M llerlight, M ller Bliss, M ller Rice, FRijj and M ller Kefir Smoothie and produces chilled desserts under licence from Mondelez International. It also supplies the UK private label yogurt market from a dedicated, state of the art yogurt facility.

M ller has been an iconic household brand in the UK for over 30 years - transforming the world of yogurts and desserts to become the 8th most chosen FMCG brand, consumed by more than half of UK households each year. Our iconic sub-brands include M ller Corner, M ller Rice, and M ller Light and additionally we are proud to be an official license partner of Cadbury - the UK's favourite chocolate brand. We have an ambitious vision - to get a M ller in every fridge, but we have every reason to be bold thanks to our track record in disruptive innovation, our exciting portfolio of quality products and our award-winning campaigns. In everything we do, we are inspired and guided by our purpose - to put a smile on the nation's face, and now we're looking for the M ller Marketing Leaders of tomorrow to help us on this mission!

Job Purpose

As a member of the Marketing Team at M ller you will help us to put a smile on the nation's face. Reporting to the Segment Lead, you will be responsible for crafting and executing your brand and segment growth strategy. As a commercial and creative leader, you will apply your skills across the full marketing mix and lead your direct reports to deliver against our ambitious targets.

Main Responsibilities & Tasks
  • Partner with Insights team to brief and carry out consumer research and extract relevant, actionable learnings
    • Support development of the brand positioning strategy, informed by consumer insight, Equity tracking and M ller masterbrand fundamentals
    • Lead the development of annual brand plans that address the priority issues & opportunities on the brand /segment
    • Support the segment lead in developing the 4-year strategic priorities and growth objectives
  • Brief and lead agency team to build effective media plans across Paid / Owned / Earned channels, and execute and evaluate bold and compelling campaigns
  • Identify opportunity spaces for innovation and develop and validate new product concepts, then lead cross functional project teams to deliver the best ideas to market
  • Own the brand / segment P&L and lead cross-functional 'brand champions' team to recommend and monitor actions to maximise top- and bottom-line growth
  • Manage Portfolio strategy to maximise presence across channels and address consumer and commercial needs
  • With the ABM / BM, manage the brand marketing budget
  • Direct Line management of an Assistant Brand Manager, including coaching and development
Personal Qualities / Soft Skills
    • BOLD
      • Creative, Energetic & passionate
      • Entrepreneurial spirit - confident to challenge the status quo and make bold choices
    • ACCOUNTABLE
      • Act as a leader - think and act like it's your own business
      • Agility & resilience - to manage a fast pace of change and work under pressure
      • Commercially minded with strong analytical thinking
    • TOGETHER
      • Excellent relationship and team-building skills across all levels
      • Strong communication & presentation skills
    • CURIOUS
      • Self-motivated & self-aware - with curiosity to learn and develop
      • Open minded - with boundless curiosity
Skills, Knowledge & Experience
    • Consumer Marketing experience (preferably in FMCG) at managerial level
    • Experience of Brand strategy development
    • Proven ability to lead & influence cross functionally on complex projects
    • Experience developing and executing multi-channel brands campaigns
    • Experience of direct line management
    • Experience in Innovation ideation, validation and development
    • Commercial know-how - ideally with some past experience in Retail customer-facing role
Professional Qualifications: Ideally qualified in an appropriate Marketing discipline / degree educated

KPIs: Working as a critical leader in the team to support the delivery of results in line with the agreed annual KPIs (market share / budgetary spend / revenue & profit growth)

Budgets & People: Marketing budget ownership. Management of direct reports.

Business Relations: UK Leadership team influencing / Senior Cross functional/business team working (Operations; R&D; Finance; Sales; CCM; Procurement)

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